It’s one thing to write great content, but it’s another thing to get it read and ranked — which is where nailing the title comes in.
Titles are what sell the content. They represent it in search engines, in email, and on social media. It’s no surprise, then, that some of the most common questions we get concern crafting titles.
When I need to have a very productive day, I tell myself it’s going to be easy.
I’ll just wake up early, grab a big cup of coffee, and then begin powering through my to-do list. Maybe I’ll break for a meal, or a stretch, or a quick conversation with a coworker. But I’ll truck on, energy unwavering until bedtime, where I’ll promptly fall asleep for eight, wonderful, uninterrupted hours of sleep.
Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. We transform, if it’s even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. But alas — this glee is caused by software we use every day at work, and will eventually get to share with other marketers.
There are few things I look forward to more every year than the release of Mary Meeker’s Internet Trends Report.
It’s clear, it’s visually interesting, and most importantly, the results are always fascinating — with tremendous implications for marketers.
We all know those moments when we stumble upon what looks like a golden piece of content. And just as you’re about to dive in — an ad appears.
You can’t just close it, either. Before you can get to what you visited that site to see, you have to wait, as a countdown clock in the corner of the ad taunts you with, “Close this ad in 5 … 4 … 3 … ”
We all know those moments when we stumble upon what looks like a golden piece of content. And just as you’re about to dive in — an ad appears.
You can’t just close it, either. Before you can get to what you visited that site to see, you have to wait, as a countdown clock in the corner of the ad taunts you with, “Close this ad in 5 … 4 … 3 … ”