Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content — and accompanying ad spends — from fake accounts.
It’s the latest result of investigations into potential use of the social network during the 2016 U.S. presidential election to interfere with voter outlooks and decisions. As the official statement points out, “these are serious claims,” and Facebook has been reviewing a number of activities on its site to aid a broader investigation — and among them is all ad spend between June 2015 and May 2017.
As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next.
We’re no longer in the “early stages” of a new era of search — we’re here, now, witnessing new trends and best practices unfold in real time.
Coming up with fresh, new ideas isn’t easy. And when your job requires churning them out on a daily basis, it can be easy to hit a wall. (Not to mention frustrating.)
That’s why brainstorming sessions can be so helpful. But, as many of you probably know by experience, some brainstorming sessions are more productive than others.
Just when you thought you understood SEO … search changed. Again.
“Understood” is a strong word. Search engine algorithms change at such a rapid tick, it’s hard to keep up with the best strategies to optimize your blog to rank on the first page of SERPs. But this change is a biggie, so hang onto your keywords for this one.
What makes a college logo great?
Think about your alma mater for a second. Do you have a school bumper sticker with the logo emblazoned on it? A hat? A sweatshirt? A flag? Or perhaps all of the above?
And that’s actually pretty great.
One of my biggest challenges with working from home is staying focused and completing every task on time. After all, home is where my TV, phone, kitchen, and cats are — it’s not exactly set up with productivity in mind. However, that doesn’t mean it’s impossible to get things done. Fortunately, there are many practical, productive tips to help anyone reach their goals, whether they work from home or in an office.
Customers are more inclined to engage with or purchase from brands they feel the strongest connection with. This isn’t a new development. What is new is the definition of the term “engagement.”
So, what defines a customer’s engagement today? Among other things: interactivity.
The last time I made an appearance here on the HubSpot Marketing Blog, I wasn’t shy about my love of experiments.
At the same time, I wasn’t shy in my sense that, all too often, they’re conducted for the wrong reasons. We talked about how the purpose of online experiments is to answer questions about how people use your website.
Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I’d ever need to do manually can be done automatically.
