Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work — it was far from effective.
Today, planning the actual distribution of the content you’ve spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself.
I wrote my first blog post two summers ago. And I wish I could erase it from the internet. Reading it is like looking at my middle school Facebook pictures — it’s almost too cringe-inducing.
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When potential customers are researching you online, they’re getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away.
To prove the value of what you have to offer, why not let your happy customers do the talking?
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When potential customers are researching you online, they’re getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away.
To prove the value of what you have to offer, why not let your happy customers do the talking?
Picture this: it’s the end of the month, and some poor soul at your agency needs to put together the monthly marketing report for each client.
Picture this: it’s the end of the month, and some poor soul at your agency needs to put together the monthly marketing report for each client.
A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost?
Of course the answer is obvious — when it comes to advertising bigger is always better. So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost?
A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost?
Of course the answer is obvious — when it comes to advertising bigger is always better. So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost?
Keep it simple, stupid.
We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising.
Keep it simple, stupid.
We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising.
