“Be useful. Be different. Be consistent.”
These are the markers DigitasLBi Chief Strategy Officer, Fern Miller, puts down as her starting points for differentiating her agency brand. And this advice comes following her first-hand experience of being the client on her own agency’s brand.
When I get a job interview, there’s a lot to prepare. I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio.
When I interview someone else, it’s easier to prepare. I don’t have to put together the perfect outfit, I don’t have to worry about how to find the restroom, and at the end of the day, I don’t have to worry about if I got the job or not.
When I get a job interview, there’s a lot to prepare. I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio.
When I interview someone else, it’s easier to prepare. I don’t have to put together the perfect outfit, I don’t have to worry about how to find the restroom, and at the end of the day, I don’t have to worry about if I got the job or not.
When I get a job interview, there’s a lot to prepare. I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio.
When I interview someone else, it’s easier to prepare. I don’t have to put together the perfect outfit, I don’t have to worry about how to find the restroom, and at the end of the day, I don’t have to worry about if I got the job or not.
When I get a job interview, there’s a lot to prepare. I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio.
When I interview someone else, it’s easier to prepare. I don’t have to put together the perfect outfit, I don’t have to worry about how to find the restroom, and at the end of the day, I don’t have to worry about if I got the job or not.
![The Top 8 Ways B2B Brands Are Reaching Customers in 2017 [Infographic]](https://blog.hubspot.com/hubfs/B2B-customer-marketing-compressor.jpg?t=1496099901497)
“Being a B2B marketer is a piece of cake,” said no one, ever. “A real walk in the park. Easy-peasy.”
![The Top 8 Ways B2B Brands Are Reaching Customers in 2017 [Infographic]](https://blog.hubspot.com/hubfs/B2B-customer-marketing-compressor.jpg?t=1495887406879)
“Being a B2B marketer is a piece of cake,” said no one, ever. “A real walk in the park. Easy-peasy.”
![The Top 8 Ways B2B Brands Are Reaching Customers in 2017 [Infographic]](https://blog.hubspot.com/hubfs/B2B-customer-marketing-compressor.jpg?t=1495746008367)
“Being a B2B marketer is a piece of cake,” said no one, ever. “A real walk in the park. Easy-peasy.”
![The Top 8 Ways B2B Brands Are Reaching Customers in 2017 [Infographic]](https://blog.hubspot.com/hubfs/B2B-customer-marketing-compressor.jpg?t=1495446970376)
“Being a B2B marketer is a piece of cake,” said no one, ever. “A real walk in the park. Easy-peasy.”
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No other B2C industry has thrived on Instagram quite like the fashion industry.
Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these inspirational feeds.
