A few months ago, I took the stage at Digital Summit Dallas to talk about blog conversion rate optimization (CRO). The session right before mine was led by Unbounce Co-Founder Oli Gardner — a household name for those of us in the CRO industry. Needless to say, it was a tough act to follow.
In his session, “Frankenpage: Using A Million Little Pieces of Data to Reverse Engineer the Perfect Landing Page,” Oli shared lots of great data-backed tips for landing page optimization. In discussing best practices for conversion forms, he talked about how two-column forms weren’t ideal.
A few months ago, I took the stage at Digital Summit Dallas to talk about blog conversion rate optimization (CRO). The session right before mine was led by Unbounce Co-Founder Oli Gardner — a household name for those of us in the CRO industry. Needless to say, it was a tough act to follow.
In his session, “Frankenpage: Using A Million Little Pieces of Data to Reverse Engineer the Perfect Landing Page,” Oli shared lots of great data-backed tips for landing page optimization. In discussing best practices for conversion forms, he talked about how two-column forms weren’t ideal.
![State of Inbound 2017: Your Go-To Business Report for Marketing and Sales Research [New Data]](https://blog.hubspot.com/hubfs/SOI%2017%20Blog%20Header%20Image.png?t=1495093697365)
Generate more traffic, more leads, more customers. That’s always been the purpose of marketing and sales.
![State of Inbound 2017: Your Go-To Business Report for Marketing and Sales Research [New Data]](https://blog.hubspot.com/hubfs/SOI%2017%20Blog%20Header%20Image.png?t=1494927022682)
Generate more traffic, more leads, more customers. That’s always been the purpose of marketing and sales.
As marketers, capturing buyer attention is everything. Without it, we’re just throwing more content, emails, ads, and offers into the abyss. Yet, there has never been a harder time to earn buyer attention.
As marketers, capturing buyer attention is everything. Without it, we’re just throwing more content, emails, ads, and offers into the abyss. Yet, there has never been a harder time to earn buyer attention.
There are a variety of tests and surveys you can take to learn about your personality traits and assess your strengths and weaknesses as they fit in the workplace. The Myers-Briggs Type Indicator, the DiSC Profile, and the Big Five are a few that come to mind — we even use DiSC here at HubSpot.
These tests and their subsequent results often hinge upon the different traits and habits of introverts versus extroverts.
There are a variety of tests and surveys you can take to learn about your personality traits and assess your strengths and weaknesses as they fit in the workplace. The Myers-Briggs Type Indicator, the DiSC Profile, and the Big Five are a few that come to mind — we even use DiSC here at HubSpot.
These tests and their subsequent results often hinge upon the different traits and habits of introverts versus extroverts.
Think about how much easier marketing is when you know exactly what companies to target and what marketing messages would best resonate with them. That’s the dream, right?
While we don’t live in a perfect world, we do live in a world where inbound marketing and account-based marketing (ABM) exist. And, when these two strategies work together, this dream can become a reality.
You may be pretty familiar with inbound marketing — creating content that attracts, converts, and delights customers.
You may also know a thing or two about account-based marketing: aligning marketing and sales to deliver a consistent, personalized buying experience for prospects. But, because of their definitions, perhaps you think you have to choose between the two.
Fortunately, you don’t have to choose. In fact, instead of thinking “ABM versus inbound,” you should be thinking “ABM and inbound.”
To clarify, let’s define the two and offer some tactics around how to work these strategies into your existing marketing campaign.
Account-based marketing or inbound marketing? Which one should you use?
Well, maybe that’s not the right way to think about it. As it turns out, the two strategies are actually pretty complementary when done well.
