There’s been a lot of talk recently about the responsibility of journalists to tell the truth.
However, there seems to be one part of the news-making equation that has so far been given a free pass, and that’s the information provided to newsrooms by PR.
Remember the good old days of catalog shopping? A simpler time when you could flip through pages of a glossy magazine, ogling at advertisements that captured your attention, drew you in, and immediately transformed you into an interested customer.
A lot has changed for brands since those nostalgic times. Thanks to social media and content inundation, brands are having difficulty bridging the gap between browsing and buying. How can you turn engagement into actual conversions?
![How to Design & Optimize Landing Pages [Free Ebook]](https://blog.hubspot.com/hubfs/landing-page-optimization-2.jpg?t=1493807451244)
Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. Whether your goal is to generate leads, sell products, or collect data, your landing pages are where the action happens.
With the growing challenge of attracting and holding people’s attention online, it’s more important than ever to design your landing pages to trigger instant conversions.
Staying on top of the latest strategies and trends has been crucial for keeping my knowledge and skills current as a digital marketer.
I’m a sucker for a good infographic. Sometimes, it seems like it’s hard to come across a truly remarkable one — one that’s achieved the perfect trifecta of good design, readability, and reliable data. But when they’re well-executed, infographics work wonders, transforming complex topics and dry statistics into visually enticing content. They’re liked and shared on social media 3X more than any other type of content. And, as a result, they can be an excellent tool for driving more traffic to your website.
But here’s a fun fact: Infographics can also be a helpful device to generate more leads.
![Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/cro-webinar.png?t=1493889127228)
Many marketers have to find out the hard way that more website traffic doesn’t always translate to more leads.
Unless your site is optimized to drive visitors to take action and engage, you can attract thousands of visitors and never see one of them convert into a lead. That’s where conversion rate optimization comes in.
You’ve finally found time in your schedule to sit down and write a new blog post. But when you settle in, your hands hover over the keyboard. Nothing comes to mind. You stare at a blank screen in exasperation as the minutes slowly slip away.
Sometimes employees stay at a company for many years, loving the work they do and feeling like they’re exactly where they’re meant to be. Conversely, some employees leave and pursue other opportunities.
In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all?
As a marketer myself, I often wish I had a better sense of all of the tools available to me — and what sets each of them apart — so I can make more informed decisions on how to create and optimize content.
One great example of personalized marketing is the Charles Duhigg New York Times article titled, “How Companies Learn Your Secrets.”
