Onboarding Checklist: A 90-Day Framework for Content Teams

Houston, we have a turnover problem.

As the years pass, there seem to be a growing number of studies on employers struggling to retain their people — and the high costs associated with the resulting turnover. What’s at the bottom of it? Is it workplace culture? Is it missed salary expectations? Or can it all be lumped under the crucial umbrella of communication?

We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment

I don’t know about you, but I barely print anything anymore.

Seriously, think about it — when’s the last time you had to type Command + P and print out a document? Between e-tickets, virtual payment options, and online signature tools, I think the last thing I printed out was the lease for my apartment.

Which Fictional Boss Are You? [Flowchart]

I know I’m literally ten years late to this, but I just started watching Mad Men on Netflix. And guys — newsflash — it’s a really good show

The old school ad strategies, the fun outfits, the drama — I love it all. Except Don Draper’s management style. That, in my humble opinion, could use a little work.

What We Learned From Spending $100k On Facebook Ads

For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy.

And unbelievably nervous.

What is a YouTube Pre Roll Ad [+9 Examples to Inspire You]

Even if you aren’t completely sure what a pre roll ad is, odds are you’ve seen a few of them.

How to Design an Engaging Facebook Business Page [+ Tips]

Facebook is home to nearly 2 billion monthly active users, so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. It should be easy enough, right? Just slap together a photo and a couple of posts and expect the leads and customers to roll in, right?

The Simple Test That Doubled Leads in One Week

We’ve talked about the best practice of matching your offer and blog post topic as tightly as possible many times on the HubSpot Marketing Blog. But just in case you haven’t heard of this best practice before, I’ll give an example.

How to Clean Up Your Desktop Icons for a Productive and Streamlined Workstation: 10 Helpful Tips

 

Digital clutter can leave you feeling stressed, make your devices slow, and create roadblocks throughout your workday. That’s why it’s essential to maintain a clean desktop.

Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views

According to DMR Stats, SlideShare users add more than 400,000 new presentations per month. The site receives 159 million page views per month, and has more than 70 million users.

And it’s one of the most underutilized lead generation tools we marketers have in our quiver.

How to Disagree Without Being Disagreeable: 7 Tips for Having More Productive Discussions

George S. Patton once said: “If everyone is thinking alike, then somebody isn’t thinking.”

In business, stirring the proverbial pot can be a good thing. And while negotiating these matters can be challenging — especially when they involve our teammates or bosses — differences in opinion will often lead to progress.