Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I’d ever need to do manually can be done automatically.
Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job.
Advertisers got creative in August, experimenting with the increasingly popular six-second ad format, contributing to the buzz surrounding the solar eclipse, and building a mountain of sugar in Times Square.
Did you know that 50% of Instagram users follow a business, and 60% actually use Instagram to learn about a product or service?
In fact, there are currently over 700 million Instagram users, and that number is expected to reach the one billion user milestone by the end of 2017. How’s that for a potential audience for your business?
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Around here, we’re not exactly shy about our nerdiness.
We love data. We love running experiments. And upon the release of a new report that combines the two, we gleefully geek out and immediately devour the results — always keeping in mind what they mean for marketers.
If you’ve ever woken up to a trending hashtag about your brand — and not in a good way — you know how fast a small issue can become a full-blown PR crisis. Fortunately, I have not been there, done that, or got the t-shirt, but I know plenty of people who’ve been left holding the bag.
Reputation is everything. And on the internet, that couldn’t be more true.
It’s important to always know what people are saying about you — whether it’s your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms.
By now, you’ve probably heard video marketing is a powerful tool for generating leads and capturing new customers.
So why aren’t you using it yet?
If you’re reading this blog post, chances are you already know you should incorporate more video content into your marketing.
But like most new strategies, you might need to prove its ROI before you get budget. And that can be tricky, because to make a great video, you need a few things — like a camera and editing software.
