TikTok Creativity Program: Is it better than the Creator Fund?

Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program Beta.

YouTube Competitor Analysis: How I Do It in 5 Easy Steps

YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot’s YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting, and competitor analysis.

YouTube Competitor Analysis: How I Do It in 5 Easy Steps

YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot’s YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting, and competitor analysis.

15 Email Preview Text Examples That Would Catch My Attention

I believe in the concept of inbox zero, so I have a sinking feeling every time we approach the holidays or big occasions (think Black Friday) when I know a mass of emails are heading my way.

All floodgates burst open — my inbox quickly becomes an overflowing chaos.

15 Email Preview Text Examples That Would Catch My Attention

I believe in the concept of inbox zero, so I have a sinking feeling every time we approach the holidays or big occasions (think Black Friday) when I know a mass of emails are heading my way.

All floodgates burst open — my inbox quickly becomes an overflowing chaos.

Bluesky is Now Open to the Public. Should your business be there? [Expert Interview]

Like dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks mostly to an invite-only policy.

Bluesky is Now Open to the Public. Should your business be there? [Expert Interview]

Like dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks mostly to an invite-only policy.

How to Get Verified on TikTok: A Step-by-Step Guide

As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is like getting a golden ticket to the chocolate factory.

How to Get Verified on TikTok: A Step-by-Step Guide

As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is like getting a golden ticket to the chocolate factory.

7 Email Banner Examples I Love (For Your Inspiration)

Last week, I was drinking coffee when an email from Adidas popped up.

At the top, I could see my 9,000+ loyalty points displayed prominently in the banner, along with an offer that immediately caught my attention: a 30% discount on my next purchase if I redeemed those points.