Since its launch in 2004, Facebook has been the leader of social media innovation and change. We’ve seen Facebook change the way we talk, text, share, and connect around the world.
Today, Facebook is no longer an option for marketers.
![The Beginner's Guide to Retargeting Campaigns [Free Ebook]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/beginner-retargeting.png?t=1493628851164)
If you’ve heard of retargeting and think it’s a strategy you want to invest more in, you’re in good company.
According to a study by AdRoll, almost 90% of marketers are planning to increase or maintain their retargeting spend in the next year. Although it’s a popular tactic for marketers, if you’re new to retargeting, it can be tough to know how to get started.
![The Beginner's Guide to Retargeting Campaigns [Free Ebook]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/beginner-retargeting.png?t=1493401796803)
If you’ve heard of retargeting and think it’s a strategy you want to invest more in, you’re in good company.
According to a study by AdRoll, almost 90% of marketers are planning to increase or maintain their retargeting spend in the next year. Although it’s a popular tactic for marketers, if you’re new to retargeting, it can be tough to know how to get started.
![The Beginner's Guide to Retargeting Campaigns [Free Ebook]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/beginner-retargeting.png?t=1492691458301)
If you’ve heard of retargeting and think it’s a strategy you want to invest more in, you’re in good company.
According to a study by AdRoll, almost 90% of marketers are planning to increase or maintain their retargeting spend in the next year. Although it’s a popular tactic for marketers, if you’re new to retargeting, it can be tough to know how to get started.
When I find a good growth marketing resource, I remember it and hold onto it for dear life. Whether it’s a how-to video on a specific growth topic or an expert’s blog, I treasure every piece of quality advice I can find.
But one thing that’s been a bit trickier to track down is a single, comprehensive list of the best growth hacks to put into practice, or at least experiment with. What’s something I can try today, for example, with content that I already have?
When I find a good growth marketing resource, I remember it and hold onto it for dear life. Whether it’s a how-to video on a specific growth topic or an expert’s blog, I treasure every piece of quality advice I can find.
But one thing that’s been a bit trickier to track down is a single, comprehensive list of the best growth hacks to put into practice, or at least experiment with. What’s something I can try today, for example, with content that I already have?
When I find a good growth marketing resource, I remember it and hold onto it for dear life. Whether it’s a how-to video on a specific growth topic or an expert’s blog, I treasure every piece of quality advice I can find.
But one thing that’s been a bit trickier to track down is a single, comprehensive list of the best growth hacks to put into practice, or at least experiment with. What’s something I can try today, for example, with content that I already have?
I’ll admit that when I first heard a colleague mention “latent semantic indexing,” my immediate response was simply, “What?”
Luckily, although it sounds like something that requires a degree in computer science, it’s actually a concept you’re probably familiar with — particularly if you have some basic knowledge of keywords and their close relationship with search engine optimization (SEO).
I’ll admit that when I first heard a colleague mention “latent semantic indexing,” my immediate response was simply, “What?”
Luckily, although it sounds like something that requires a degree in computer science, it’s actually a concept you’re probably familiar with — particularly if you have some basic knowledge of keywords and their close relationship with search engine optimization (SEO).
If you’re anything like me, you probably read the title of this post and thought, “Latent semantic indexing … wait, what is that?”
