Be honest. Do you know what your non-marketing colleagues do all day?
Sure, you might have a general idea of what your co-workers in sales, finance, and HR do, at least categorically. But it seems that many of us — myself included — have those days, weeks, and months when we’re so bogged down in our own daily hustle, that we become a bit oblivious to what everyone else around us is working on.
There are many ways customers can receive your product — online, at a storefront, or delivered directly to their home. Building the right channel strategy can help you focus your efforts on the channels that align with your goals.
At this point, everyone knows that e-commerce is no longer “the next big thing” — it’s the current big thing. eMarketer estimates e-commerce sales will reach $4.058 trillion in 2020, or 14.6 percent of total retail projections for that year.
The e-commerce space is a hot, crowded market, and the brands that rise to the top will have to be able to cultivate a loyal and rabid fan base. As an agency pro, it’s your job to help your clients grow that base.
At this point, everyone knows that e-commerce is no longer “the next big thing” — it’s the current big thing. eMarketer estimates e-commerce sales will reach $4.058 trillion in 2020, or 14.6 percent of total retail projections for that year.
The e-commerce space is a hot, crowded market, and the brands that rise to the top will have to be able to cultivate a loyal and rabid fan base. As an agency pro, it’s your job to help your clients grow that base.
If you want to hold brainstorms that unearth better, more creative ideas, it all starts with the people in the room. Like, the actual number of people in the room.
That’s my first tip for you: Follow the “pizza rule” for brainstorming. If you’re unfamiliar with the “pizza rule,” it’s the idea that if you have more people in a room than you could feed with a pizza, there are too many people in that room to hold a productive meeting.
If you want to hold brainstorms that unearth better, more creative ideas, it all starts with the people in the room. Like, the actual number of people in the room.
That’s my first tip for you: Follow the “pizza rule” for brainstorming. If you’re unfamiliar with the “pizza rule,” it’s the idea that if you have more people in a room than you could feed with a pizza, there are too many people in that room to hold a productive meeting.
If you’ve been following the HubSpot Marketing Blog, you already know there’s a battle going on — between Facebook and Snapchat over the disappearing message.
And so far, Facebook’s winning the battle — all because of Instagram.
If you’ve been following the HubSpot Marketing Blog, you already know there’s a battle going on — between Facebook and Snapchat over the disappearing message.
And so far, Facebook’s winning the battle — all because of Instagram.
![Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/unbounce-words.png?t=1497086005013)
We all know that words matter — in life, but also in marketing.
When it comes to landing page copy, many a debate have begun over which words to choose, the context in which they’re used, the order they’re presented in and the amount you use to convey a message.
![Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/unbounce-words.png?t=1496829909649)
We all know that words matter — in life, but also in marketing.
When it comes to landing page copy, many a debate have begun over which words to choose, the context in which they’re used, the order they’re presented in and the amount you use to convey a message.
