According to the latest Radicati report, the total number of business and consumer emails sent and received in 2017 is likely to reach 269 billion. And that number is expected to jump to 319.6 billion by 2021.
Email marketing isn’t going anywhere.
The other day, I was airing some grievances to a friend. The whining topic du jour: artificial intelligence, or AI.
“Every time I hear about it, I think, ‘Sure, that’s cool,’” I said. “But sometimes I wish it would slow down — there’s so much happening there, and so fast.”
“Well, I have bad news for you,” my friend told me. “It’s not going away anytime soon.”
The other day, I was airing some grievances to a friend. The whining topic du jour: artificial intelligence, or AI.
“Every time I hear about it, I think, ‘Sure, that’s cool,’” I said. “But sometimes I wish it would slow down — there’s so much happening there, and so fast.”
“Well, I have bad news for you,” my friend told me. “It’s not going away anytime soon.”
The other day, I was airing some grievances to a friend. The whining topic du jour: artificial intelligence, or AI.
“Every time I hear about it, I think, ‘Sure, that’s cool,’” I said. “But sometimes I wish it would slow down — there’s so much happening there, and so fast.”
“Well, I have bad news for you,” my friend told me. “It’s not going away anytime soon.”
The other day, I was airing some grievances to a friend. The whining topic du jour: artificial intelligence, or AI.
“Every time I hear about it, I think, ‘Sure, that’s cool,’” I said. “But sometimes I wish it would slow down — there’s so much happening there, and so fast.”
“Well, I have bad news for you,” my friend told me. “It’s not going away anytime soon.”
These days, the phrase “content is king” still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it’s all about quality.
Having one great piece of content is always going to be better than 10 second-rate pieces that don’t add any value for readers. However, if you can consistently produce great content on a regular basis, that’s enough to dominate the online marketing realm.
These days, the phrase “content is king” still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it’s all about quality.
Having one great piece of content is always going to be better than 10 second-rate pieces that don’t add any value for readers. However, if you can consistently produce great content on a regular basis, that’s enough to dominate the online marketing realm.
These days, the phrase “content is king” still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it’s all about quality.
Having one great piece of content is always going to be better than 10 second-rate pieces that don’t add any value for readers. However, if you can consistently produce great content on a regular basis, that’s enough to dominate the online marketing realm.
These days, the phrase “content is king” still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it’s all about quality.
Having one great piece of content is always going to be better than 10 second-rate pieces that don’t add any value for readers. However, if you can consistently produce great content on a regular basis, that’s enough to dominate the online marketing realm.
The inbound movement has always been about one thing: being relevant and truly helpful to your audience.
This approach shouldn’t change, but as technology and internal company relationships change, marketers and salespeople must learn how to adapt to better serve their customers.
