Companies often list email as one of their most powerful marketing channels. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly.
Logical fallacies — those logical gaps that invalidate arguments — aren’t always easy to spot.
Logical fallacies — those logical gaps that invalidate arguments — aren’t always easy to spot.
While some come in the form of loud, glaring inconsistencies, others can easily fly under the radar, sneaking into everyday meetings and conversations undetected.
A few weeks ago, I had an alarming revelation: I’m a crappy listener.
That came to light when someone important to me pointed out that I don’t seem to have any interest in what he does for work. “Your eyes just glaze over whenever I talk about my job,” he told me.
A few weeks ago, I had an alarming revelation: I’m a crappy listener.
That came to light when someone important to me pointed out that I don’t seem to have any interest in what he does for work. “Your eyes just glaze over whenever I talk about my job,” he told me.
I couldn’t deny that. And it wasn’t limited to him — whenever someone spoke to me about something that I found less than fascinating, I had a tendency to tune it out. In reality, I could learn to appreciate my friend’s line of work, for example, if I learned to listen actively.
Every company has a culture, much like every individual has a personality.
And like a personality, a company’s culture can develop organically over time. Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal, like productivity.
Every company has a culture, much like every individual has a personality.
And like a personality, a company’s culture can develop organically over time. Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal, like productivity.
![What Color Should Your Logo Be? How to Pick the Perfect Color [Infographic]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/logo-color.png?t=1492008047437){kind=logo}
Color has a major impact on how we perceive the world around us.
Research has shown that the psychology of color can not only influence the way food tastes, the way some medicines perform, and the way we feel — it can also play a massive role in our brand preferences and buying habits.
![What Color Should Your Logo Be? How to Pick the Perfect Color [Infographic]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/logo-color.png?t=1491815457435){kind=logo}
Color has a major impact on how we perceive the world around us.
Research has shown that the psychology of color can not only influence the way food tastes, the way some medicines perform, and the way we feel — it can also play a massive role in our brand preferences and buying habits.
Outside of the marketing context, the word “bounce” is actually kind of fun. It reminds us of childhood hours passed in an inflated bounce house, of a basketball game, or maybe even a game of jacks.
But when it comes to your website’s analytics, it’s part of a metric that can be really confusing when you first stumble upon it: The bounce rate.
