Every interaction you have, with everyone from your pet sitter to your massage therapist, is an opportunity to network professionally. But how do you most effectively represent and market your company or personal brand without seeming opportunistic, inappropriate, or intrusive?
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When it comes to marketing, small businesses need a lot of bang for their buck.
Basedon on a recent Gartner CMO Spend Survey, marketing budgets now account for 12% of company revenue, a steady increase from 2010. For small businesses, this money is a precious chunk of change.
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When it comes to marketing, small businesses need a lot of bang for their buck.
Basedon on a recent Gartner CMO Spend Survey, marketing budgets now account for 12% of company revenue, a steady increase from 2010. For small businesses, this money is a precious chunk of change.
You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? — That’s definitely unique to our profession.
When you think of viral marketing, your mind probably wanders to that Oreos “You can still dunk in the dark” tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013’s Super Bowl power outage. Or perhaps you think of the Dove “Real Beauty Sketches,” a video with more than 67 million views to date.
When these global brands go viral, it’s not a huge surprise.
When you think of viral marketing, your mind probably wanders to that Oreos “You can still dunk in the dark” tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013’s Super Bowl power outage. Or perhaps you think of the Dove “Real Beauty Sketches,” a video with more than 67 million views to date.
When these global brands go viral, it’s not a huge surprise.
When you think of viral marketing, your mind probably wanders to that Oreos “You can still dunk in the dark” tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013’s Super Bowl power outage. Or perhaps you think of the Dove “Real Beauty Sketches,” a video with more than 67 million views to date.
When these global brands go viral, it’s not a huge surprise.
![The Emotional Intelligence Test: What's Your Emotional IQ? [Quiz]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/emotional-intelligence-test.png?t=1492008047437)
There’s been a lot of chatter lately about the power of emotional intelligence. And it’s not undeserved — multiple studies have shown there’s a significant correlation between emotional intelligence and workplace success.
People with high emotional intelligence levels are even more likely to succeed than those with higher IQs or more work experience.
![The Emotional Intelligence Test: What's Your Emotional IQ? [Quiz]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/emotional-intelligence-test.png?t=1491389350751)
There’s been a lot of chatter lately about the power of emotional intelligence. And it’s not undeserved — multiple studies have shown there’s a significant correlation between emotional intelligence and workplace success.
People with high emotional intelligence levels are even more likely to succeed than those with higher IQs or more work experience.
The perennial complaint made by agency leaders when talking about their own new business and marketing efforts, is that they suffer from cobbler’s children syndrome – all the great minds are busy on client work and the agency brand has to come second (but good work begets good clients – or it used to).
