Think about how much easier marketing is when you know exactly what companies to target and what marketing messages would best resonate with them. That’s the dream, right?
While we don’t live in a perfect world, we do live in a world where inbound marketing and account-based marketing (ABM) exist. And, when these two strategies work together, this dream can become a reality.
You may be pretty familiar with inbound marketing — creating content that attracts, converts, and delights customers.
You may also know a thing or two about account-based marketing: aligning marketing and sales to deliver a consistent, personalized buying experience for prospects. But, because of their definitions, perhaps you think you have to choose between the two.
Fortunately, you don’t have to choose. In fact, instead of thinking “ABM versus inbound,” you should be thinking “ABM and inbound.”
To clarify, let’s define the two and offer some tactics around how to work these strategies into your existing marketing campaign.
Account-based marketing or inbound marketing? Which one should you use?
Well, maybe that’s not the right way to think about it. As it turns out, the two strategies are actually pretty complementary when done well.
Account-based marketing or inbound marketing? Which one should you use?
Well, maybe that’s not the right way to think about it. As it turns out, the two strategies are actually pretty complementary when done well.
Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business.
And yet, managing it continues to be a source of frustration for many.
Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. And yet, managing it continues to be a source of frustration for many.
That’s understandable — there are many moving parts to a successful social media strategy. There’s knowing the right frequency with which to post. There’s the measurement of any ROI on these efforts. And, there’s determining what the heck to post to each channel.
Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. And yet, managing it continues to be a source of frustration for many.
That’s understandable — there are many moving parts to a successful social media strategy. There’s knowing the right frequency with which to post. There’s the measurement of any ROI on these efforts. And, there’s determining what the heck to post to each channel.
I will never forget the day I learned that watching cat videos is proven to enhance your mood.
Even to a bonafide dog person, the news was good. In a study conducted at Indiana University Bloomington, participants reported “fewer negative emotions, such as anxiety, annoyance and sadness, after watching cat-related online media than before.”
“Curation” is one of those words that’s always conveyed coolness to me.
Digital marketing is one of those areas that’s become, in a way, all-encompassing. There’s social media, there’s SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be difficult and confusing to prioritize which parts deserve your attention.
That’s why the Search Engine Journal launched the 2017 State of Digital Marketing.
To find out where digital marketers focus their time and budgets, and how they set parameters of success, over 200 industry professionals were surveyed, filling roles within SEO, paid search, and content marketing.
Don Draper wouldn’t know what hit him. Gone are the decadent days of the liquid lunch, three-piece suits, and Madison Avenue dominating the marketing landscape. Modern marketers have to be a jill-of-all-trades, with one foot in the real world, and one in cyberspace.
