Do you feel like you and your boss are on the same page most days of the week?
If you nodded “yes” emphatically, that’s fantastic. But many readers might have a different opinion. In fact, a recent HubSpot survey revealed that while 70% of executives might reflect positively on their team’s marketing strategy, only 50% of individual contributors agree.
When you think of leadership resources, terms like ROI, budget, and management might come to mind. But the data is in.
There’s a new way to think about leadership. It’s time to focus on the relationships that are essential to business success.
Every time I try a new recipe for a dish at a party, I try a little sample before I serve it to my guests — and not just because I’m always hungry (which I am). I do it because I would never want to serve something new to my guests that I can’t be sure actually tastes good.
How can I confidently stand there and say to my friends and family, “Go ahead and try it! You’ll love it!” when I have no idea what it’s really like?
When someone sends me a really great YouTube video, I always want to know who’s behind it. Was it an ad agency? A small or medium business? A B2B tech company? No matter who it was, if I’m impressed, I want to see more from the content creator. So once the video is done, I click the link to visit their profiles.
And from there, if the brand is really on top of its game, I’ll see its channel art — the horizontal banner displayed across the top of the user’s YouTube channel that, hopefully, shows a combination of good design and brand presence.
I‘m always inspired by the creativity that goes into YouTube banners. But if you’re anything like me, you’ve probably wondered how you can create one for your own channel.
Influencer marketing is a trendy topic these days, but it doesn’t require a lot of work or a ton of money to harness the power of influencers on your brand’s social media channels.
One of the lowest-effort and most organic ways to work with another person or brand to advance your marketing goals is by hosting an Instagram takeover.
Influencer marketing is a trendy topic these days, but it doesn’t require a lot of work or a ton of money to harness the power of influencers on your brand’s social media channels — and hosting something called an Instagram takeover is one of the lowest-effort, most organic ways to do just that.
In May, agencies got creative with alternative advertising mediums.
While there were still plenty of traditional video and print ads on our radar, some crafty designers and copywriters turned to apps, bottled scents, modeling clay, and even an icy road trip to get their messages across.
In May, agencies got creative with alternative advertising mediums.
While there were still plenty of traditional video and print ads on our radar, some crafty designers and copywriters turned to apps, bottled scents, modeling clay, and even an icy road trip to get their messages across.
Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs.
Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.
