For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy.
And unbelievably nervous.
Even if you aren’t completely sure what a pre roll ad is, odds are you’ve seen a few of them.
Facebook is home to nearly 2 billion monthly active users, so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. It should be easy enough, right? Just slap together a photo and a couple of posts and expect the leads and customers to roll in, right?
We’ve talked about the best practice of matching your offer and blog post topic as tightly as possible many times on the HubSpot Marketing Blog. But just in case you haven’t heard of this best practice before, I’ll give an example.
Digital clutter can leave you feeling stressed, make your devices slow, and create roadblocks throughout your workday. That’s why it’s essential to maintain a clean desktop.
According to DMR Stats, SlideShare users add more than 400,000 new presentations per month. The site receives 159 million page views per month, and has more than 70 million users.
And it’s one of the most underutilized lead generation tools we marketers have in our quiver.
George S. Patton once said: “If everyone is thinking alike, then somebody isn’t thinking.”
In business, stirring the proverbial pot can be a good thing. And while negotiating these matters can be challenging — especially when they involve our teammates or bosses — differences in opinion will often lead to progress.
It might be an unpopular opinion, but I do believe that having tons of great ideas isn’t always a good thing.
There just isn’t enough time in a single day to tackle all of them — let alone while also doing your day job. So how do you choose just one — and once you do, how do you make time to work on it, and see it through to the end?
It’s an understatement to say that video is important to a successful marketing strategy. 92% of marketers report that videos give them a positive ROI.
It’s one thing to write great content, but it’s another thing to get it read and ranked — which is where nailing the title comes in.
Titles are what sell the content. They represent it in search engines, in email, and on social media. It’s no surprise, then, that some of the most common questions we get concern crafting titles.
