When you’re trying to get somewhere — by foot, train, bus, or car — how do you pass the time?
I’m one of those people who always has to be listening to something. Whether it’s a new Spotify playlist or the latest episode of a podcast, I use pretty much every opportunity to consume audible content.
![How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]](https://blog.hubspot.com/hubfs/Wistia_Blog_Header_2.png?t=1490977695579)
Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year.
But is all this video really helping marketers succeed?
![How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]](https://blog.hubspot.com/hubfs/Wistia_Blog_Header_2.png?t=1490641748401)
Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year.
But is all this video really helping marketers succeed?
![How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]](https://blog.hubspot.com/hubfs/Wistia_Blog_Header_2.png?t=1490098872787)
Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year.
But is all this video really helping marketers succeed?
At INBOUND, we launched a major iteration of HubSpot.com. Since then, we’ve been monitoring performance, running experiments, and collecting a substantial amount of data.
We can now confidently say that the results are in, and we have some big learnings to share with you. So let’s get to it.
At INBOUND, we launched a major iteration of HubSpot.com. Since then, we’ve been monitoring performance, running experiments, and collecting a substantial amount of data.
We can now confidently say that the results are in, and we have some big learnings to share with you. So let’s get to it.
At INBOUND, we launched a major iteration of HubSpot.com. Since then, we’ve been monitoring performance, running experiments, and collecting a substantial amount of performance data.
We can now confidently say that the results are in, and we have some big learnings to share with you. So let’s get to it.
The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties.
Today, a clever ad is no longer enough to stir up consumer interest in a brand. It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising.
The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties.
Today, a clever ad is no longer enough to stir up consumer interest in a brand. It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising.
The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties.
Today, a clever ad is no longer enough to stir up consumer interest in a brand. It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising.
