I once made a really big hiring mistake.
After a series of promising interviews, I took on an intern whose level of professionalism, performance, and overall demeanor quickly took a turn for the worse. I discussed it with my supervisor, we agreed that it was in everyone’s best interests not to move forward with the internship.
Have you ever wasted an entire day in Photoshop?
I’ll admit it: I’ve always been a bit befuddled by the letters assigned to generations. In fact, I remember the day that I lamentably found out that I wasn’t a member of Generation X. I had missed the mark by just a hair, and growing up in the 90s, learning that it wasn’t me who the Spice Girls were singing about in soda commercials was very sad news.
But now, pop musicians are singing to one of the newest populations, and as marketers, it’s time for us to turn our attention to it: Generation Z.
Is AI taking over jobs in 2024?
When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines.
When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines.
When was the last time you created something online that went viral?
Whether you’re new to content marketing or are a viral content maven, you probably know that it can be nearly impossible to predict which tweet or video or meme might go viral. Often, it feels like virality is just completely random.
When was the last time you created something online that went viral?
Whether you’re new to content marketing or are a viral content maven, you probably know that it can be nearly impossible to predict which tweet or video or meme might go viral. Often, it feels like virality is just completely random.
Do you feel like you and your boss are on the same page most days of the week?
If you nodded “yes” emphatically, that’s fantastic. But many readers might have a different opinion. In fact, a recent HubSpot survey revealed that while 70% of executives might reflect positively on their team’s marketing strategy, only 50% of individual contributors agree.
When you think of leadership resources, terms like ROI, budget, and management might come to mind. But the data is in.
There’s a new way to think about leadership. It’s time to focus on the relationships that are essential to business success.
