We know empathy — the ability to understand and relate to the emotions of others — is a core competency of creativity, leadership, and being an all-around happy, successful person.
Consciously approaching situations with an empathic perspective enables us to devise more inventive, impactful solutions to problems, form meaningful relationships, and ultimately, understand ourselves more thoroughly and with more self-acceptance.
When it launched in 2014, Twitter Analytics marked a solid (if long overdue) move toward greater transparency and measurement abilities for all its users.
Since then, Twitter has continued to make upgrades to the tool, having created a standalone analytics app called Engage in 2016 and launching analytics for Twitter Moments.
Though users now have more insight into their Twitter account metrics, you might not be using this data to its full potential.
When it launched in 2014, Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for all users. And since then, Twitter has continued to make upgrades to the tool, most recently by creating a standalone analytics app called Engage, and launching analytics for Twitter Moments.
Though users now have more insight into their Twitter account metrics, they might not be using them to their full potential.
Here at HubSpot, we’ve told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels — like Facebook, Instagram, and YouTube.
But we wondered if video content had a place on our blog as well.
Here at HubSpot, we’ve told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels — like Facebook, Instagram, and YouTube.
But we wondered if video content had a place on our blog as well.
A few months ago, I took the stage at Digital Summit Dallas to talk about blog conversion rate optimization (CRO). The session right before mine was led by Unbounce Co-Founder Oli Gardner — a household name for those of us in the CRO industry. Needless to say, it was a tough act to follow.
In his session, “Frankenpage: Using A Million Little Pieces of Data to Reverse Engineer the Perfect Landing Page,” Oli shared lots of great data-backed tips for landing page optimization. In discussing best practices for conversion forms, he talked about how two-column forms weren’t ideal.
A few months ago, I took the stage at Digital Summit Dallas to talk about blog conversion rate optimization (CRO). The session right before mine was led by Unbounce Co-Founder Oli Gardner — a household name for those of us in the CRO industry. Needless to say, it was a tough act to follow.
In his session, “Frankenpage: Using A Million Little Pieces of Data to Reverse Engineer the Perfect Landing Page,” Oli shared lots of great data-backed tips for landing page optimization. In discussing best practices for conversion forms, he talked about how two-column forms weren’t ideal.
![State of Inbound 2017: Your Go-To Business Report for Marketing and Sales Research [New Data]](https://blog.hubspot.com/hubfs/SOI%2017%20Blog%20Header%20Image.png?t=1495093697365)
Generate more traffic, more leads, more customers. That’s always been the purpose of marketing and sales.
![State of Inbound 2017: Your Go-To Business Report for Marketing and Sales Research [New Data]](https://blog.hubspot.com/hubfs/SOI%2017%20Blog%20Header%20Image.png?t=1494927022682)
Generate more traffic, more leads, more customers. That’s always been the purpose of marketing and sales.
As marketers, capturing buyer attention is everything. Without it, we’re just throwing more content, emails, ads, and offers into the abyss. Yet, there has never been a harder time to earn buyer attention.
