I’ll start by saying this: I am officially obsessed with growth hacking these days.
I never thought of myself as a growth marketer, let alone a growth hacker. Maybe that’s because it’s a somewhat new concept — or a new name for a classic concept, at least. But as a content creator, I’ve learned how imperative it is to know how to grow any sort of property, whether it’s a blog, a podcast, or a brand.
I’ll start by saying this: I am officially obsessed with growth hacking these days.
I never thought of myself as a growth marketer, let alone a growth hacker. Maybe that’s because it’s a somewhat new concept — or a new name for a classic concept, at least. But as a content creator, I’ve learned how imperative it is to know how to grow any sort of property, whether it’s a blog, a podcast, or a brand.
Companies often list email as one of their most powerful marketing channels. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly.
Companies often list email as one of their most powerful marketing channels. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly.
Logical fallacies — those logical gaps that invalidate arguments — aren’t always easy to spot.
Logical fallacies — those logical gaps that invalidate arguments — aren’t always easy to spot.
While some come in the form of loud, glaring inconsistencies, others can easily fly under the radar, sneaking into everyday meetings and conversations undetected.
A few weeks ago, I had an alarming revelation: I’m a crappy listener.
That came to light when someone important to me pointed out that I don’t seem to have any interest in what he does for work. “Your eyes just glaze over whenever I talk about my job,” he told me.
A few weeks ago, I had an alarming revelation: I’m a crappy listener.
That came to light when someone important to me pointed out that I don’t seem to have any interest in what he does for work. “Your eyes just glaze over whenever I talk about my job,” he told me.
I couldn’t deny that. And it wasn’t limited to him — whenever someone spoke to me about something that I found less than fascinating, I had a tendency to tune it out. In reality, I could learn to appreciate my friend’s line of work, for example, if I learned to listen actively.
Every company has a culture, much like every individual has a personality.
And like a personality, a company’s culture can develop organically over time. Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal, like productivity.
Every company has a culture, much like every individual has a personality.
And like a personality, a company’s culture can develop organically over time. Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal, like productivity.
