“Curation” is one of those words that’s always conveyed coolness to me.
Digital marketing is one of those areas that’s become, in a way, all-encompassing. There’s social media, there’s SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be difficult and confusing to prioritize which parts deserve your attention.
That’s why the Search Engine Journal launched the 2017 State of Digital Marketing.
To find out where digital marketers focus their time and budgets, and how they set parameters of success, over 200 industry professionals were surveyed, filling roles within SEO, paid search, and content marketing.
Don Draper wouldn’t know what hit him. Gone are the decadent days of the liquid lunch, three-piece suits, and Madison Avenue dominating the marketing landscape. Modern marketers have to be a jill-of-all-trades, with one foot in the real world, and one in cyberspace.
When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can be the most engaging format. Regardless of length, for me personally, some of the most impactful marketing content I’ve seen has been in interactive videos.
It’s no secret that live streaming took off during the COVID-19 pandemic lockdown.
In April 2016, Facebook launched Facebook Live, a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed.
Since its launch, live streaming video has grown in popularity, with 16% of marketers broadcasting it in 2016. Facebook Live is particularly popular — videos see 3X the engagement of traditional videos shared on the platforms, and millions of users live stream on Facebook around the world.
Everyone wants to be creative, yet many of us are too fearful to pursue our most creative ideas. Why? Our fearful reaction is not a matter of choice — it’s often a knee-jerk reaction that can be attributed to our biology.
It’s one thing to read thought leadership on where a certain industry is going, or to talk about theoretical best practices in a given role or situation. It’s another thing entirely to get tactical, practical advice on what to do today about a specific problem — delivered by someone who’s actually been in your shoes.
When you come across a beautiful sight — be it a beach, a mountain, or your pet’s face — sometimes, it inspires you to think bigger about what certain sights and experiences mean.
For those moments, you might consider posting a photo on Instagram with an equally inspiring quote as the caption. But you could take it even further — and save characters — by posting the photo with the quote.
You might think you spend the majority of your time at work sitting in meetings or talking on the phone, but you could be wrong.
In fact, a significant portion of your work week could be spent writing, ready, and responding to emails.
