![What Color Should Your Logo Be? How to Pick the Perfect Color [Infographic]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/logo-color.png?t=1492008047437){kind=logo}
Color has a major impact on how we perceive the world around us.
Research has shown that the psychology of color can not only influence the way food tastes, the way some medicines perform, and the way we feel — it can also play a massive role in our brand preferences and buying habits.
![What Color Should Your Logo Be? How to Pick the Perfect Color [Infographic]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/logo-color.png?t=1491815457435){kind=logo}
Color has a major impact on how we perceive the world around us.
Research has shown that the psychology of color can not only influence the way food tastes, the way some medicines perform, and the way we feel — it can also play a massive role in our brand preferences and buying habits.
Outside of the marketing context, the word “bounce” is actually kind of fun. It reminds us of childhood hours passed in an inflated bounce house, of a basketball game, or maybe even a game of jacks.
But when it comes to your website’s analytics, it’s part of a metric that can be really confusing when you first stumble upon it: The bounce rate.
Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month?
Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month?
With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time.
Today, most marketing teams I talk to are laser-focused on conversion rate optimization (CRO) fundamentals, and for good reason.
Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success.
An oversimplification, but that’s the standard marketing playbook. Few marketing teams focus on getting more from existing traffic. That’s where conversion rate optimization (CRO) comes in.
When you logged into LinkedIn around this time last year, you may have noticed something different. Actually, everything was different, because LinkedIn completely redesigned its desktop site.
And with new features like native video and smart replies, this update continues to be important heading into 2018.
If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site.
After Microsoft acquired the job search and networking website in 2016, LinkedIn announced it would redesign its desktop website to more closely mirror its mobile apps.
