You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing.
But is this buzzword-laden tactic actually worth your time and energy?
We’ve been together for a while now, Marketing Blog readers. I’ve shared stories with you about business school, my surprise revelation that I’m an introvert, and other personal tidbits here and there. Here’s one that I hope won’t lower your opinion of me: I have a bit of a potty mouth.
My first instinct is to apologize for it. But then, I came across new research that shows a strong correlation between cursing and authenticity in character.
![SEO Cheat Sheet for Facebook, Yelp, Pinterest, Etsy, and Google [Infographics]](https://blog.hubspot.com/hubfs/SEO_business_pages_compressed.jpg?t=1488540099446)
Before the internet was more widely available, your business may have relied on printed directories, such as the Yellow Pages, to be found and discovered by new customers.
The greatest likelihood someone would call you over your competitors was if you paid for larger print ad placements, or if your brand’s name started with one of the first letters of the alphabet.
Today is the day you become an inbound marketer. Are you excited? Nervous? Do you have any idea where to start?
If the answer to that question is “no,” fear not — we’re here to make that transition easier for you. You see, the inbound methodology is a type of marketing strategy, but it’s also a philosophy. At the heart of it, you’ll be turning your focus away from company-focused efforts, and more toward customer-centric marketing.
If you thought your research days were over when you graduated from high school or college, think again. If you create any kind of content as part of your role, your arguments should be well-supported with data.
Why is research so important? It makes your claims credible, your content authoritative, and helps you earn more social shares and backlinks.
Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different.
This discipline has been around for a few years, but it’s only recently caught the attention of savvy ad tech agencies. In the era of big data, they’ve recognized having ad tech company relationships makes them more powerful and attractive to clients.
As a marketer, few things are more frustrating than half the registrants for an event you promoted never showing up.
“I’m so bored.”
How many times a week do you utter that phrase? If it’s at least once, you’re in the same boat as roughly 63% of people. And according to the same report that drew that conclusion, how bored you are depends on several factors — like location and other demographics. But chances are, we all have at least one common outlook on boredom: It can be remedied by the internet.
You love data. Nothing makes you — and your client — happier than a chart that shows just how great a campaign is performing.
But collecting all that data each month, organizing it, creating charts, and writing up reports is draining your team’s time.
When you start an online business, there are thousands of questions that need answering. How much money do you really need to start a business? How do you register it with the government? How do you build a website? Who’s your target customer, and what tactics and messaging should you use to reach them?
