February Social Media News: Weather on Facebook, SNL on Snapchat & More

We spend a lot of time on social media sites — globally, it’s around two hours per day. But for all of that time spent social networking, we may not always know what’s going on behind the scenes with the sites themselves.

To help you save time while staying informed, we’re launching a monthly social media news roundup.

ICYMI: An Animated Guide to Google’s Biggest 2016 Algorithm Updates [Infographic]

Sometimes, it seems like keeping up with a search engine’s algorithm is like learning a new language. Only, it’s a language that keeps updating over time and changing with things like technological advances, evolving topic interests, and constant improvements to user experience. And often, it seems like those changes are quiet — like there’s no way to find out about them unless you, say, subscribe to a blog that keeps you in the loop.

5 Services Your Agency Shouldn’t Offer in 2017

The success of a marketing agency isn’t just tied to what you do (and do well) but also to the services you don’t provide.

The services we’re going to discuss today are — in our judgment — firmly in the “don’t” column. They’re either paths that have already been well-trodden by other big players, obsolete tactics that are starting to lose relevance, or services that don’t fit well into the modern marketing playbook.

The Do’s and Don’ts of Infographic Typography [Free Guide]

The following is an excerpt from Do’s and Don’ts of Infographic Design, a free guide we created with our friends at leading graphic design software company Venngage. If you’d like to access the full guide, click here.

One of the most important, but least considered parts of designing an infographic is typography. After all, picking the right fonts is exceptionally hard. Besides the fact that there are thousands of options, finding the “right” font is actually really subjective.

How LinkedIn Uses LinkedIn for Marketing [Infographic]

If you’ve applied for a job within the last several years, you’ve probably used LinkedIn somewhere along the way. Whether you’re updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search.

And while LinkedIn might not be your first thought when it comes to content sharing, there are 467 million users on the network — and that number grows every year.

10 of the Best Ads from February: Offbeat Serenades, Great Hair, and a Potato

We’re recapping some of the best ads from February, and we promise they aren’t all Super Bowl ads you’ve already seen.

How to Learn Excel Online: 21 Free and Paid Resources for Excel Training

Faced with an urgent need to brush up my spreadsheet skills, I went online and searched for the best Excel resources available. I discovered a lot of amazing options, both free and paid.

Marketing Trivia: How Much Random Marketing Knowledge Do You Have?

Think fast: Do you know what the Twitter logo is named after, or what animal species was featured in the first ever Instagram post?

Too easy? Okay, smarty pants, how about this one: In 2010, Google released an update to its algorithm called ____ that makes sure its search results are up to date with current events?

8 Discontinued Social Media Channels and Features (+Why They Never Took Off)

What was the first social network you ever joined?

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut?

A lot of these original social networks go forgotten, but that doesn’t make their stories any less important. After all, these networks laid the groundwork for the social media giants we use today.

What Consumers Really Want From Your Video Content [Infographic]

Video content is no longer an option: It’s a necessary component of any successful marketing strategy.

The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content.