Sometimes, it seems like keeping up with a search engine’s algorithm is like learning a new language. Only, it’s a language that keeps updating over time and changing with things like technological advances, evolving topic interests, and constant improvements to user experience. And often, it seems like those changes are quiet — like there’s no way to find out about them unless you, say, subscribe to a blog that keeps you in the loop.
The success of a marketing agency isn’t just tied to what you do (and do well) but also to the services you don’t provide.
The services we’re going to discuss today are — in our judgment — firmly in the “don’t” column. They’re either paths that have already been well-trodden by other big players, obsolete tactics that are starting to lose relevance, or services that don’t fit well into the modern marketing playbook.
The following is an excerpt from Do’s and Don’ts of Infographic Design, a free guide we created with our friends at leading graphic design software company Venngage. If you’d like to access the full guide, click here.
One of the most important, but least considered parts of designing an infographic is typography. After all, picking the right fonts is exceptionally hard. Besides the fact that there are thousands of options, finding the “right” font is actually really subjective.
Think fast: Do you know what the Twitter logo is named after, or what animal species was featured in the first ever Instagram post?
Too easy? Okay, smarty pants, how about this one: In 2010, Google released an update to its algorithm called ____ that makes sure its search results are up to date with current events?
Video content is no longer an option: It’s a necessary component of any successful marketing strategy.
The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content.