How to Use AI to Market Your Small Business [+ My Favorite AI Tools]

Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business.

How a Bottom-Up Budget Can Transform Your Company From Bottom to Top

The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar?

How a Bottom-Up Budget Can Transform Your Company From Bottom to Top

The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar?

Native Advertising Strategy: How and When to Use It

I’m usually pretty irritated when I’m watching something and a pop-up blocks my view. I try to hit that x like I’m playing whack-a-mole. But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person or a brand.

Native Advertising Strategy: How and When to Use It

I’m usually pretty irritated when I’m watching something and a pop-up blocks my view. I try to hit that x like I’m playing whack-a-mole. But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person or a brand.

30 Best Google Doodles of All Time

Remember the first time you noticed Google’s logo change into an entertaining piece of craftsmanship? For me, it was back in my awkward middle school days. My friends and I thought it was quirky, cute, and pretty darn amusing.

30 Best Google Doodles of All Time

Remember the first time you noticed Google’s logo change into an entertaining piece of craftsmanship? For me, it was back in my awkward middle school days. My friends and I thought it was quirky, cute, and pretty darn amusing.

How a Bottom-Up Budget Can Transform Your Company From Bottom to Top

The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar?

Consumer Confidence: What It is & How It Works

Every time I visit my favorite coffee shop, the barista gives me a smile, nods, and brings my go-to order in a few minutes. It’s a relationship built on trust and loyalty. Imagine if all your customers felt the same about your brand.

Consumer Confidence: What It is & How It Works

Every time I visit my favorite coffee shop, the barista gives me a smile, nods, and brings my go-to order in a few minutes. It’s a relationship built on trust and loyalty. Imagine if all your customers felt the same about your brand.