What’s so hard about writing an online job ad?
On the surface, it seems simple enough. Just describe the job’s responsibilities, label it with the role you’re hiring for, and post the ad. While that strategy might get you a few results, there are some best practices that can maximize your ad’s views and clicks. In turn, that can help attract the best candidates.
![The State of Video Marketing 2017 [New Data]](https://blog.hubspot.com/hubfs/State%20of%20Video%202017.jpg?t=1487243825408)
It seems like every year is labeled ‘the year of video’ by one expert or another — but 2017 could well have the best claim yet. Of course, it’s no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have watched, the more marketers have spent.
Brand new research released by Wyzowl suggests that video is more effective, more widely used, and more popular among consumers than ever before.
The pitch deck is a staple of modern entrepreneurship — folded into the startup survival process. As a growing business, how compelling and intriguing yours is can be the difference between getting the capital you need to get off the ground and getting buried before you have the chance to make something of your company.
Coming up with strong lead generation ideas isn’t always easy. I’ve found myself putting it off more than once — not because it’s not important, but because it often feels like a hit-or-miss. And I’m not alone. In the last year, 45% of businesses reported struggling to generate enough leads.
The whole lead generation process is tough — especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let’s face it — most of those people don’t really want to talk to you.
What if you could still reach your lead generation goals using methods that actually add value for your prospects?
“Something that is conferred or bestowed especially on the basis of merit or need.”
That’s the Merriam-Webster definition of the word “award.” And for such a brief statement, it packs a lot of punch — especially with that “merit” part. After all, we all love merit-based recognition, especially at work. Being recognized for a job well done historically correlates with employee happiness. But when it comes to the world outside of the walls of your workplace, wouldn’t a little bit of credit be nice there, too?
Some leadership challenges are predictable: inspiring your team, guiding organizational change, prioritizing the right things at the right time.
Other challenges are less expected, and don’t always become apparent until you’re forced to face them head-on.
When I was in grade school, Valentine’s Day was one of my favorite holidays.
For many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. We’ve got to go where our prospects and customers are — and for many folks, that’s Instagram.
Still working on getting started on Instagram? Got an account but struggling to get more followers and turn them into leads? Unsure how to post and schedule great visual content?
The times they are a changing. Not a week goes past without someone I meet telling me they are evolving their agency structure or services in some way to be ‘future ready’, yet if I ask them – “How are you changing your new business process to be stay competitive in an increasingly oversaturated and challenged marketplace?” – they often draw a blank face.
