Some leadership challenges are predictable: inspiring your team, guiding organizational change, prioritizing the right things at the right time.
Other challenges are less expected, and don’t always become apparent until you’re forced to face them head-on.
When I was in grade school, Valentine’s Day was one of my favorite holidays.
For many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. We’ve got to go where our prospects and customers are — and for many folks, that’s Instagram.
Still working on getting started on Instagram? Got an account but struggling to get more followers and turn them into leads? Unsure how to post and schedule great visual content?
The times they are a changing. Not a week goes past without someone I meet telling me they are evolving their agency structure or services in some way to be ‘future ready’, yet if I ask them – “How are you changing your new business process to be stay competitive in an increasingly oversaturated and challenged marketplace?” – they often draw a blank face.
A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as “hashtag.”
For a long time, the hashtag symbol (#) was known simply as the “pound” symbol. Now, I could swear that the only time I hear it referred to as a pound symbol is when I enter my PIN number to pay my cell phone bill.
With the new year well under way, we thought it might be fun to check in on how those resolutions are going. Are you eating more vegetables? Doing more community service? Achieving better work-life balance?
That last one is tricky, and might even conflict with other goals, like getting a raise or being more productive. It’s hard to say, “No,” when we’re trying to be as industrious as possible and do something like earn a promotion.
Your website is a critical part of your marketing efforts and plan — or it should be. As technology evolves, the best way to ensure you have a site that stands out from the competition is to be aware of the latest web design trends.
You don’t have to use every single web design trend. In fact, you shouldn’t. However, it’s important to be aware of some of the options out there.
Why does it matter? Well, your website houses the information your customers need to learn about your product and make a purchase. So, making sure your site takes advantage of the right web design trends for your industry is one of the most important ways you can build trust with your audience.
Experimental navigation, scrolling effects, and kinetic typography are just a few ways you can level up your website. Check out the full list of trends that will dominate websites this year.
“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion — not just what appears to be pretty or perfect.”
Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. — then Snapchat — blog back in 2012, when users could only send photos, and only on iOS devices. Since Spiegel’s blog post, Snapchat has already had a huge impact on social media and content marketing.
Anyone remember AIM — previously known as AOL Instant Messenger?
I do. I remember downloading it to get through hours of a high school computer science class. I remember insisting to my parents that, no, it wasn’t a distraction from my homework — even though, you know, of course it was. And, I remember when it pretty much stood alone in the world of instant messaging technology.
Running a business takes everything you have. Entrepreneurs pour their creativity, passion, effort, savings — their everything — into their work. And five years after they start, half of them are out of business. A decade later, two-thirds have called it quits.
But why?
