If you’re a social media marketer, two things are almost certain: You spend a lot of time on your mobile phone, and you spend even more time teaching your friends and colleagues how to use the latest apps and features because you’re at the forefront of it all.
Social media is constantly evolving.
![Are You an Intelligent Marketer? [Infographic]](https://blog.hubspot.com/hubfs/Intelligent-Marketer-compressor.jpg?t=1486555776112)
Marketing is no longer the art form it once was. Today, the companies working relentlessly to master digital marketing are responsible for gathering, analyzing, and applying the data they produce to raise their game. All the while, laggards in the number-crunching revolution are vulnerable to losing to brands that value marketing analytics and make it an essential part of the way they operate.
Picture this: for one day a year, everyone at your agency puts a hold on all client-related projects, clears their calendars, and gathers for a full-day brainstorm session.
For one day, the only thing that matters is creating something new from absolutely nothing.
There’s something to be said for a truly remarkable experience. Whether it’s a great party, the trip of a lifetime, or a particularly hilarious comedy show, having lived through it makes us want to talk about it.
We share these experiences. We tell our friends about them, post the pictures and videos we’ve captured on social media, and — when they’re really good — try to relive them.
When you work inside a business, it can feel like all anyone talks about is growth. Revenue growth! Customer acquisition! Leads goals! Increase our traffic! The list goes on.
While the idea of “growth” — and all of the hacks, tips, and tricks that go along with the term — can often feel a bit buzzy and overwhelming, real growth actually is actually the result of well-established processes and an internal emphasis on experimentation and testing.
Here’s the good news: marketing and ad agencies are getting serious about hiring new talent.
According to data from the Bureau of Labor Statistics, advertising, promotions, and marketing manager employment is expected to rise 9% by 2024 — which is faster than the average for all occupations.
Editor’s Note: This post was published in 2006. Stats were updated in 2016 to reflect Belichick’s current coaching record — and the CD and TiVo references were left for posterity.
Many of you who are football fans or are from New England probably know who Bill Belichick is. For the rest of you, he is the head coach of the New England Patriots. Since he joined the organization in 2000, the Patriots have won five Super Bowls.
If it’s not clear by now, allow us to be the first ones to tell you: Artificial Intelligence [AI] is here to stay. There have been some mixed responses to this phenomenon. Forrester reports that AI will eliminate 16% of U.S. jobs by 2025, which understandably freaks some people out. But that same report also says it will provide some job creation, so the news isn’t all bad. In fact, we’ve found AI to be pretty helpful in certain situations, especially when it comes to boosting productivity.
Back in October, I wrote a piece on Medium that covered the numbers behind some of today’s top social media networks.
From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to 1.23 billion daily active users on average, but those users come from all over the world — with 85.2% residing outside of the U.S. and Canada.
Packaging has a profound impact on how we relate to particular products.
In a consumer taste test for 7-Up, participants reported tasting more lemon flavor when they drank the soda out of cans with 15% more yellow coloring in the package design.
