When you work inside a business, it can feel like all anyone talks about is growth. Revenue growth! Customer acquisition! Leads goals! Increase our traffic! The list goes on.
While the idea of “growth” — and all of the hacks, tips, and tricks that go along with the term — can often feel a bit buzzy and overwhelming, real growth actually is actually the result of well-established processes and an internal emphasis on experimentation and testing.
Here’s the good news: marketing and ad agencies are getting serious about hiring new talent.
According to data from the Bureau of Labor Statistics, advertising, promotions, and marketing manager employment is expected to rise 9% by 2024 — which is faster than the average for all occupations.
Editor’s Note: This post was published in 2006. Stats were updated in 2016 to reflect Belichick’s current coaching record — and the CD and TiVo references were left for posterity.
Many of you who are football fans or are from New England probably know who Bill Belichick is. For the rest of you, he is the head coach of the New England Patriots. Since he joined the organization in 2000, the Patriots have won five Super Bowls.
If it’s not clear by now, allow us to be the first ones to tell you: Artificial Intelligence [AI] is here to stay. There have been some mixed responses to this phenomenon. Forrester reports that AI will eliminate 16% of U.S. jobs by 2025, which understandably freaks some people out. But that same report also says it will provide some job creation, so the news isn’t all bad. In fact, we’ve found AI to be pretty helpful in certain situations, especially when it comes to boosting productivity.
Back in October, I wrote a piece on Medium that covered the numbers behind some of today’s top social media networks.
From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to 1.23 billion daily active users on average, but those users come from all over the world — with 85.2% residing outside of the U.S. and Canada.
Packaging has a profound impact on how we relate to particular products.
In a consumer taste test for 7-Up, participants reported tasting more lemon flavor when they drank the soda out of cans with 15% more yellow coloring in the package design.
It’s official. We live in an era when we can speak commands to machines — without the push of a button — and, most of the time, they will acquiesce. On top of that, we have access to more than one type of such technology and our choice of devices. As my Dad might say, “What a time to be alive.”
But like anything else that’s in high demand, there’s competition in the realm of personal home assistants.
If you’re a B2B marketer who isn’t investing in content creation, you’re in the minority — 79% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2020.
Whether you’re a fledgling startup agency about to announce your grand opening, or a growing firm with some big news to share, one thing is certain: You need a way to get the word out — and fast.
Whether you’re a fledgling startup agency about to announce your grand opening, or a growing firm with some big news to share, one thing is certain: You need a way to get the word out — and fast.
