A few weeks ago, I had an alarming revelation: I’m a crappy listener.
That came to light when someone important to me pointed out that I don’t seem to have any interest in what he does for work. “Your eyes just glaze over whenever I talk about my job,” he told me.
I couldn’t deny that. And it wasn’t limited to him — whenever someone spoke to me about something that I found less than fascinating, I had a tendency to tune it out. In reality, I could learn to appreciate my friend’s line of work, for example, if I learned to listen actively.
Every company has a culture, much like every individual has a personality.
And like a personality, a company’s culture can develop organically over time. Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal, like productivity.
Every company has a culture, much like every individual has a personality.
And like a personality, a company’s culture can develop organically over time. Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal, like productivity.
![What Color Should Your Logo Be? How to Pick the Perfect Color [Infographic]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/logo-color.png?t=1492008047437){kind=logo}
Color has a major impact on how we perceive the world around us.
Research has shown that the psychology of color can not only influence the way food tastes, the way some medicines perform, and the way we feel — it can also play a massive role in our brand preferences and buying habits.
![What Color Should Your Logo Be? How to Pick the Perfect Color [Infographic]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/logo-color.png?t=1491815457435){kind=logo}
Color has a major impact on how we perceive the world around us.
Research has shown that the psychology of color can not only influence the way food tastes, the way some medicines perform, and the way we feel — it can also play a massive role in our brand preferences and buying habits.
Outside of the marketing context, the word “bounce” is actually kind of fun. It reminds us of childhood hours passed in an inflated bounce house, of a basketball game, or maybe even a game of jacks.
But when it comes to your website’s analytics, it’s part of a metric that can be really confusing when you first stumble upon it: The bounce rate.
Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month?
Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month?
With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time.
Today, most marketing teams I talk to are laser-focused on conversion rate optimization (CRO) fundamentals, and for good reason.
