The success of a marketing agency isn’t just tied to what you do (and do well) but also to the services you don’t provide.
The services we’re going to discuss today are — in our judgment — firmly in the “don’t” column. They’re either paths that have already been well-trodden by other big players, obsolete tactics that are starting to lose relevance, or services that don’t fit well into the modern marketing playbook.
The following is an excerpt from Do’s and Don’ts of Infographic Design, a free guide we created with our friends at leading graphic design software company Venngage. If you’d like to access the full guide, click here.
One of the most important, but least considered parts of designing an infographic is typography. After all, picking the right fonts is exceptionally hard. Besides the fact that there are thousands of options, finding the “right” font is actually really subjective.
If you’ve applied for a job within the last several years, you’ve probably used LinkedIn somewhere along the way. Whether you’re updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search.
And while LinkedIn might not be your first thought when it comes to content sharing, there are 467 million users on the network — and that number grows every year.
We’re recapping some of the best ads from February, and we promise they aren’t all Super Bowl ads you’ve already seen.
Faced with an urgent need to brush up my spreadsheet skills, I went online and searched for the best Excel resources available. I discovered a lot of amazing options, both free and paid.
Think fast: Do you know what the Twitter logo is named after, or what animal species was featured in the first ever Instagram post?
Too easy? Okay, smarty pants, how about this one: In 2010, Google released an update to its algorithm called ____ that makes sure its search results are up to date with current events?
What was the first social network you ever joined?
While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut?
A lot of these original social networks go forgotten, but that doesn’t make their stories any less important. After all, these networks laid the groundwork for the social media giants we use today.
![What Consumers Really Want From Your Video Content [Infographic]](https://blog.hubspot.com/hubfs/video_consumers_want_compressed.jpg?t=1487851668723)
Video content is no longer an option: It’s a necessary component of any successful marketing strategy.
The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content.
The media needs content to report, and marketers need exposure for their content. Together, it seems like these two would have a pretty simple, mutually beneficial relationship, right?
Unfortunately, like most modern-day relationships, it’s never really that simple.
As important as creativity is to an agency’s success, no great work can be produced without a great process.
Next time you admire a stunning design project, think for a moment: This work looks great, but did it go out on time? Did the project exceed budget? Was the client actually happy with the end result? Did the team run into any major project management roadblocks?
