New copy isn’t better just because it’s new.
You can’t just give your copy a “refresh” or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than the old ones.
New copy isn’t better just because it’s new.
You can’t just give your copy a “refresh” or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than the old ones.
New copy isn’t better just because it’s new.
You can’t just give your copy a “refresh” or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than the old ones.
At the dawn of Snapchat’s IPO, the marketing and financial worlds alike are simply buzzing with speculation.
Will it sink or swim? Will it thrive, despite allegedly slowing user growth? And will its public-traded life get off on the right foot — or will it stumble, in a fate similar to social network IPOs past? We know we’ve spent the past several months emphasizing the importance of Snapchat to marketers, and despite these questions, we stand by it.
At the dawn of Snapchat’s IPO, the marketing and financial worlds alike are simply buzzing with speculation.
Will it sink or swim? Will it thrive, despite allegedly slowing user growth? And will its public-traded life get off on the right foot — or will it stumble, in a fate similar to social network IPOs past? We know we’ve spent the past several months emphasizing the importance of Snapchat to marketers, and despite these questions, we stand by it.
At the dawn of Snapchat’s IPO, the marketing and financial worlds alike are simply buzzing with speculation.
Will it sink or swim? Will it thrive, despite allegedly slowing user growth? And will its public-traded life get off on the right foot — or will it stumble, in a fate similar to social network IPOs past? We know we’ve spent the past several months emphasizing the importance of Snapchat to marketers, and despite these questions, we stand by it.
![How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/page-load-time.png?t=1490977695579)
If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai.
It’s pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticable improvements in customer experience, conversion rates, and ultimately, your sales revenue.
Page load time is a critical metric that influences your entire site’s performance.
![How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/page-load-time.png?t=1490261290564)
If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai.
It’s pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticable improvements in customer experience, conversion rates, and ultimately, your sales revenue.
It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space.
No longer is it a niche photo-messaging service — it’s become an established media platform valued at over $19 billion and with over 161 million daily users.
