15 Excel Formulas, Keyboard Shortcuts & Tricks That’ll Save You Lots of Time

For most marketers, trying to organize and analyze spreadsheets in Microsoft Excel can feel like walking into a brick wall repeatedly if you’e unfamiliar with Excel formulas. You’re manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, “There has to be a better way to do this.”

4 Education Marketing Trends to Keep an Eye on in 2020

Marketing trends in the world of education have the power to get prospective students excited about applying, visiting, or accepting their invitation to your school. They’re critical to staying top-of-mind among your target audience now and for years to come.

Similar to other trends under the (large) umbrella of marketing, education marketing trends are critical to stay on top of and deploy regularly if you want to be relevant and sought-after. In this blog post, we’ll help you discover how you can achieve just that.

The Evolution of the Strategic CMO [Infographic]

As marketers, we spend a lot of time strategizing and writing about how business professionals can adapt to the constant state of change that characterizes the digital world.

The tricky thing when it comes to all of that change is that it can be challenging for marketing executives to learn the ins and outs of new technologies and run the business while still prioritizing growth and big-picture branding changes.

How to Calculate Hourly Rate for Freelance Marketers & Consultants

Let’s say you’re hiring a freelancer or two to help improve the marketing effort of a campaign. You’ve identified the project they’ll be working on, about how many hours it should take, and the context they’ll need to be successful — but you still haven’t decided on the hourly rate.

A Brief History of New Year’s Resolutions: Where They Began & Why They Fail

Ah, late December — I remember it well. It was a time for reflection, sugar, and salt. For many, it was also a time to look ahead to the looming new year, and think about where we could improve. We resolved to do things like lose weight, find love, and save money.

But once the new year has come and gone, sadly, only 8% of us successfully accomplished what we set out to do.

Which Blogging Tips Get Results? [New Survey Data]

When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results?

Are Infomercials Cool Now? 7 Examples You’ll Actually Want to Watch

When you hear “infomercial” you might picture a suburban mom on a fruitless quest through her cluttered kitchen cabinets to find a single matching container lid from her 10,000 piece Tupperware collection. Or a hapless man engaged in a heated but ultimately ill-fated wrestling match with his garden hose.

How to Create an Attention-Grabbing Poster Design for Any Event [Infographic]

There’s something about the word “poster” that seems very … retro. I remember having a Metallica poster hanging in my room as an angstry teenager. Who knew that they might someday pertain to my line of work?

As it turns out, posters aren’t as old-school as we might think. In fact, they’re still quite effective devices for promoting events. Making yours stand out, however, is the tricky part.

13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017

If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you.

Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey.

13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2018

If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you.

Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey.