Whether you’re a fledgling startup agency about to announce your grand opening, or a growing firm with some big news to share, one thing is certain: You need a way to get the word out — and fast.
Whether you’re a fledgling startup agency about to announce your grand opening, or a growing firm with some big news to share, one thing is certain: You need a way to get the word out — and fast.
LinkedIn is a highly valuable tool to network with like-minded professionals. But here’s something we don’t talk about as much as we should — it’s also a highly useful marketing platform.
It might seem a little bit intimidating. You have enough on your plate — do you really need to be figuring out yet another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn than you might realize.
LinkedIn is a highly valuable tool to network with like-minded professionals. But here’s something we don’t talk about as much as we should — it’s also a highly useful marketing platform.
It might seem a little bit intimidating. You have enough on your plate — do you really need to be figuring out yet another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn than you might realize.
![How Artificial Intelligence Will Impact Productivity, Hiring Practices, Collaboration & More [Live Discussion]](https://blog.hubspot.com/hubfs/00-Blog-Related_Images/ai-future-work-discussion-1.png?t=1486119239217)
The field of artificial intelligence (AI) is dominating both headlines and the attention of businesses — and for good reason. In 2016 alone, at least 40 AI companies were acquired.
The increasing sophistication of AI is also predicted to change the work force. An analysis from Oxford researchers reported than 47% of jobs are at risk, while a more recent Forrester report predicts that 7% of jobs may be eliminated by 2025.
![How Artificial Intelligence Will Impact Productivity, Hiring Practices, Collaboration & More [Live Discussion]](https://blog.hubspot.com/hubfs/00-Blog-Related_Images/ai-future-work-discussion-1.png?t=1486036333873)
The field of artificial intelligence (AI) is dominating both headlines and the attention of businesses — and for good reason. In 2016 alone, at least 40 AI companies were acquired.
The increasing sophistication of AI is also predicted to change the work force. An analysis from Oxford researchers reported than 47% of jobs are at risk, while a more recent Forrester report predicts that 7% of jobs may be eliminated by 2025.
![5 Trends That Will Define Agency New Business in 2017 [New Data]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/agency-business-trends-2017.png?t=1486119239217)
Will 2017 be the year agencies fall dangerously out of touch with client expectations?
How will the shift towards project-based work impact your agency’s ability to retain long-term clients?
Do clients intend to move more marketing services in-house in 2017?
![5 Trends That Will Define Agency New Business in 2017 [New Data]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/agency-business-trends-2017.png?t=1486028798575)
Will 2017 be the year agencies fall dangerously out of touch with client expectations?
How will the shift towards project-based work impact your agency’s ability to retain long-term clients?
Do clients intend to move more marketing services in-house in 2017?
Earning the trust of prospective customers can be a major challenge. Before you can expect to earn their business, you’ll need to demonstrate your ability to deliver on the promises of your product or service. The best way to win new business is with cold, hard proof.
Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say that you’re great at X, or that you’re way ahead of the competition when it comes to Y. But at the end of the day, what you really need to win new business is cold, hard proof.
