Picture this all-too-common scenario: You’re 12 revisions into a client project, when you promised only four. You’ve now spent almost triple the time you intended on the project, which gives you less time (and energy) to devote to other clients.
It’s a frustrating situation, for sure, but the damage goes beyond that — it’s also hurting your bottom line.
Picture this all-too-common scenario: You’re 12 revisions into a client project, when you promised only four. You’ve now spent almost triple the time you intended on the project, which gives you less time (and energy) to devote to other clients.
It’s a frustrating situation, for sure, but the damage goes beyond that — it’s also hurting your bottom line.
Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. While the goal of content marketing is clear, many companies forget to track what type of content is actually working.
Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. While the goal of content marketing is clear, many companies forget to track what type of content is actually working.
It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in.
Most conversion rate optimization experts you’ll meet would agree: Copywriting first. Design second.
The idea is that copy (and the message you’re trying to convey through that copy) should dictate design – not the other way around. Now, this is in no way meant to underestimate the importance of design. Design can breathe life into the story the copy is telling, and done properly, great copy plus great design will always outperform great copy alone.
Most conversion rate optimization experts you’ll meet would agree: Copywriting first. Design second.
The idea is that copy (and the message you’re trying to convey through that copy) should dictate design – not the other way around. Now, this is in no way meant to underestimate the importance of design. Design can breathe life into the story the copy is telling, and done properly, great copy plus great design will always outperform great copy alone.
Most conversion rate optimization experts you’ll meet would agree: Copywriting first. Design second.
The idea is that copy (and the message you’re trying to convey through that copy) should dictate design – not the other way around. Now, this is in no way meant to underestimate the importance of design. Design can breathe life into the story the copy is telling, and done properly, great copy plus great design will always outperform great copy alone.
There’s no denying it: Blogging for your business works. According to our 2016 State of Inbound report, B2B marketers who blog receive 67% more leads than those who don’t, and marketers who have prioritized blogging are 13X more likely to enjoy positive ROI.
Blogging is a crucial part of inbound marketing because it allows you to quickly disseminate helpful information to your followers and new site visitors, which, in turn, helps build credibility, SEO juice, and helps you become more of a thought leader in your industry.
There’s no denying it: Blogging for your business works. According to our 2016 State of Inbound report, B2B marketers who blog receive 67% more leads than those who don’t, and marketers who have prioritized blogging are 13X more likely to enjoy positive ROI.
Blogging is a crucial part of inbound marketing because it allows you to quickly disseminate helpful information to your followers and new site visitors, which, in turn, helps build credibility, SEO juice, and helps you become more of a thought leader in your industry.
