In today’s technology-driven world, executives and marketers can no longer afford to be satisfied with gut feelings and guessing. You need granular, relevant, enriching data to measure and surface the impact your programs and campaigns have on the business (and impress your boss).
At the same time, anyone who’s ever created a marketing report from scratch knows that it can be … well, tough.
No project is an unmitigated success or failure. Even when it seems like a project couldn’t have possibly gone better (or worse), there are always lessons to be learned.
Thus, the project post-mortem.
No project is an unmitigated success or failure. Even when it seems like a project couldn’t have possibly gone better (or worse), there are always lessons to be learned.
Thus, the project post-mortem.
No project is an unmitigated success or failure.
We’ve all been through it. You know, the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen.
Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Lindsay Kow-low-witch?” asks the telemarketer on the other end. “This is an important message regarding your oven preferences.”
We’ve all been through it. You know, the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen.
Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Lindsay Kow-low-witch?” asks the telemarketer on the other end. “This is an important message regarding your oven preferences.”
Lead generation is essential for growing any business, but I can’t stand those telemarketing calls that interrupt dinner. I cringe every time my phone rings mid-meal, and, let’s face it, those calls never seem to connect with real leads because I’m almost never interested in what they’re selling.
Popular culture makes entrepreneurship seem very appealing. Between “Shark Tank,” “Joy,” and “The Social Network,” it can be hard to deduce what the experience of founding and running your own business is truly like.
The hard truth of the startup world: 90% of all startups fail, and the most common reason for failure is a lack of market need for the product or service.
Popular culture makes entrepreneurship seem very appealing. Between “Shark Tank,” “Joy,” and “The Social Network,” it can be hard to deduce what the experience of founding and running your own business is truly like.
The hard truth of the startup world: 90% of all startups fail, and the most common reason for failure is a lack of market need for the product or service.
Popular culture makes entrepreneurship seem very appealing. Between “Shark Tank,” “Joy,” and “The Social Network,” it can be hard to deduce what the experience of founding and running your own business is truly like.
The hard truth of the startup world: 90% of all startups fail, and the most common reason for failure is a lack of market need for the product or service.
