![Is Marketing Undergoing a Dramatic Change? [Survey]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/Marketing%20is%20Changing.jpg?t=1486119239217)
Every year, HubSpot publishes the State of Inbound report, providing benchmarks for the tactics, challenges, and priorities of marketers and salespeople around the world.
HubSpot has been tracking trends in inbound marketing for eight years, and we’ve recently seen serious disruptions rock the market. In 2016, we began asking marketers more forward thinking questions — and saw a real shift in focus to visual content, like video.
![Is Marketing Undergoing a Dramatic Change? [Survey]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/Marketing%20is%20Changing.jpg?t=1485636016543)
Every year, HubSpot publishes the State of Inbound report, providing benchmarks for the tactics, challenges, and priorities of marketers and salespeople around the world.
HubSpot has been tracking trends in inbound marketing for eight years, and we’ve recently seen serious disruptions rock the market. In 2016, we began asking marketers more forward thinking questions — and saw a real shift in focus to visual content, like video.
![Is Marketing Undergoing a Dramatic Change? [Survey]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/Marketing%20is%20Changing.jpg?t=1485324708814)
Every year, HubSpot publishes the State of Inbound report, providing benchmarks for the tactics, challenges, and priorities of marketers and salespeople around the world.
HubSpot has been tracking trends in inbound marketing for eight years, and we’ve recently seen serious disruptions rock the market. In 2016, we began asking marketers more forward thinking questions — and saw a real shift in focus to visual content, like video.
When I first got into digital marketing as a career change a few years back (I had previously worked as a financial advisor and had a brief stint starting a study-abroad program for a Chinese government contracted company) I thought the term ‘growth driven design’ was a bit haughty.
When I first got into digital marketing as a career change a few years back (I had previously worked as a financial advisor and had a brief stint starting a study-abroad program for a Chinese government contracted company) I thought the term ‘growth driven design’ was a bit haughty.
When I first got into digital marketing as a career change a few years back (I had previously worked as a financial advisor and had a brief stint starting a study-abroad program for a Chinese government contracted company) I thought the term ‘growth driven design’ was a bit haughty.
When you’re new to marketing, especially on a small team, you might have to do a lot of things at a moment’s notice. And when it comes to things like blogging and social media, sure, you’ve got this. But soon enough, you’re being pulled onto design projects. One day you’re mocking up an infographic; the next, you’re designing an ebook. You feel woefully unprepared — and that design vocabulary? It can feel like a foreign language.
When you’re new to marketing, especially on a small team, you might have to do a lot of things at a moment’s notice. And when it comes to things like blogging and social media, sure, you’ve got this. But soon enough, you’re being pulled onto design projects. One day you’re mocking up an infographic; the next, you’re designing an ebook. You feel woefully unprepared — and that design vocabulary? It can feel like a foreign language.
When you’re new to marketing, especially on a small team, you might have to do a lot of things at a moment’s notice. And when it comes to things like blogging and social media, sure, you’ve got this. But soon enough, you’re being pulled onto design projects. One day you’re mocking up an infographic; the next, you’re designing an ebook. You feel woefully unprepared — and that design vocabulary? It can feel like a foreign language.
Growth Hacking is a popular marketing buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses “analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base.” But how can one pull off that kind of growth — especially with a limited budget and resources?
