Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different.
This discipline has been around for a few years, but it’s only recently caught the attention of savvy ad tech agencies. In the era of big data, they’ve recognized having ad tech company relationships makes them more powerful and attractive to clients.
As a marketer, few things are more frustrating than half the registrants for an event you promoted never showing up.
“I’m so bored.”
How many times a week do you utter that phrase? If it’s at least once, you’re in the same boat as roughly 63% of people. And according to the same report that drew that conclusion, how bored you are depends on several factors — like location and other demographics. But chances are, we all have at least one common outlook on boredom: It can be remedied by the internet.
You love data. Nothing makes you — and your client — happier than a chart that shows just how great a campaign is performing.
But collecting all that data each month, organizing it, creating charts, and writing up reports is draining your team’s time.
When you start an online business, there are thousands of questions that need answering. How much money do you really need to start a business? How do you register it with the government? How do you build a website? Who’s your target customer, and what tactics and messaging should you use to reach them?
We spend a lot of time on social media sites — globally, it’s around two hours per day. But for all of that time spent social networking, we may not always know what’s going on behind the scenes with the sites themselves.
To help you save time while staying informed, we’re launching a monthly social media news roundup.
![ICYMI: An Animated Guide to Google's Biggest 2016 Algorithm Updates [Infographic]](https://blog.hubspot.com/hubfs/2016GoogleAlgorithmIG-compressor.jpg?t=1488278452823)
Sometimes, it seems like keeping up with a search engine’s algorithm is like learning a new language. Only, it’s a language that keeps updating over time and changing with things like technological advances, evolving topic interests, and constant improvements to user experience. And often, it seems like those changes are quiet — like there’s no way to find out about them unless you, say, subscribe to a blog that keeps you in the loop.
The success of a marketing agency isn’t just tied to what you do (and do well) but also to the services you don’t provide.
The services we’re going to discuss today are — in our judgment — firmly in the “don’t” column. They’re either paths that have already been well-trodden by other big players, obsolete tactics that are starting to lose relevance, or services that don’t fit well into the modern marketing playbook.
The following is an excerpt from Do’s and Don’ts of Infographic Design, a free guide we created with our friends at leading graphic design software company Venngage. If you’d like to access the full guide, click here.
One of the most important, but least considered parts of designing an infographic is typography. After all, picking the right fonts is exceptionally hard. Besides the fact that there are thousands of options, finding the “right” font is actually really subjective.
If you’ve applied for a job within the last several years, you’ve probably used LinkedIn somewhere along the way. Whether you’re updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search.
And while LinkedIn might not be your first thought when it comes to content sharing, there are 467 million users on the network — and that number grows every year.
