Let me ask: What are some of the biggest problems you’re having with your website?
Editor’s Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication to keep abreast of the best ideas in brand storytelling.
Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets.
Editor’s Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication to keep abreast of the best ideas in brand storytelling.
Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets.
![AI Throwdown: Google Assistant vs. Siri [Infographic]](https://blog.hubspot.com/hubfs/AI-Throwdown-compressor.jpg?t=1485636016543)
The world is abuzz with tech talk. At the forefront, it seems, is artificial intelligence (AI) — the “technology that can do things humans can uniquely do, whether it’s talk, see, learn, socialize, and reason,” HubSpot’s Market Research Analyst Mimi An explains.
We’re quickly adopting this technology — 55% of us use voice assistant technology, for example, on a daily or weekly basis. And it certainly doesn’t stop there — messaging apps are quickly gaining traction in the AI space, too.
![AI Throwdown: Google Assistant vs. Siri [Infographic]](https://blog.hubspot.com/hubfs/AI-Throwdown-compressor.jpg?t=1484659707901)
The world is abuzz with tech talk. At the forefront, it seems, is artificial intelligence (AI) — the “technology that can do things humans can uniquely do, whether it’s talk, see, learn, socialize, and reason,” HubSpot’s Market Research Analyst Mimi An explains.
We’re quickly adopting this technology — 55% of us use voice assistant technology, for example, on a daily or weekly basis. And it certainly doesn’t stop there — messaging apps are quickly gaining traction in the AI space, too.
It always feels way more intimidating to present your ideas to senior management than it does to share them with peers, wouldn’t you agree? A room full of higher-ups has a completely unique agenda and way of evaluating proposals due to their responsibility for the success of the company — and many of us marketers don’t know how to tailor our presentations to their preferences.
Some people save recipes. I bookmark brand style guides. Not just for reference, but because when they’re done right, they’re ridiculously inspiring.
When it comes to building a memorable brand, it’s all about consistency.
When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away.
In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company — one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what’s happening in the world.
In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company — one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what’s happening in the world.
