With the new year well under way, we thought it might be fun to check in on how those resolutions are going. Are you eating more vegetables? Doing more community service? Achieving better work-life balance?
That last one is tricky, and might even conflict with other goals, like getting a raise or being more productive. It’s hard to say, “No,” when we’re trying to be as industrious as possible and do something like earn a promotion.
Your website is a critical part of your marketing efforts and plan — or it should be. As technology evolves, the best way to ensure you have a site that stands out from the competition is to be aware of the latest web design trends.
You don’t have to use every single web design trend. In fact, you shouldn’t. However, it’s important to be aware of some of the options out there.
Why does it matter? Well, your website houses the information your customers need to learn about your product and make a purchase. So, making sure your site takes advantage of the right web design trends for your industry is one of the most important ways you can build trust with your audience.
Experimental navigation, scrolling effects, and kinetic typography are just a few ways you can level up your website. Check out the full list of trends that will dominate websites this year.
“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion — not just what appears to be pretty or perfect.”
Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. — then Snapchat — blog back in 2012, when users could only send photos, and only on iOS devices. Since Spiegel’s blog post, Snapchat has already had a huge impact on social media and content marketing.
Anyone remember AIM — previously known as AOL Instant Messenger?
I do. I remember downloading it to get through hours of a high school computer science class. I remember insisting to my parents that, no, it wasn’t a distraction from my homework — even though, you know, of course it was. And, I remember when it pretty much stood alone in the world of instant messaging technology.
Running a business takes everything you have. Entrepreneurs pour their creativity, passion, effort, savings — their everything — into their work. And five years after they start, half of them are out of business. A decade later, two-thirds have called it quits.
But why?
If you’re a social media marketer, two things are almost certain: You spend a lot of time on your mobile phone, and you spend even more time teaching your friends and colleagues how to use the latest apps and features because you’re at the forefront of it all.
Social media is constantly evolving.
![Are You an Intelligent Marketer? [Infographic]](https://blog.hubspot.com/hubfs/Intelligent-Marketer-compressor.jpg?t=1486555776112)
Marketing is no longer the art form it once was. Today, the companies working relentlessly to master digital marketing are responsible for gathering, analyzing, and applying the data they produce to raise their game. All the while, laggards in the number-crunching revolution are vulnerable to losing to brands that value marketing analytics and make it an essential part of the way they operate.
Picture this: for one day a year, everyone at your agency puts a hold on all client-related projects, clears their calendars, and gathers for a full-day brainstorm session.
For one day, the only thing that matters is creating something new from absolutely nothing.
There’s something to be said for a truly remarkable experience. Whether it’s a great party, the trip of a lifetime, or a particularly hilarious comedy show, having lived through it makes us want to talk about it.
We share these experiences. We tell our friends about them, post the pictures and videos we’ve captured on social media, and — when they’re really good — try to relive them.
When you work inside a business, it can feel like all anyone talks about is growth. Revenue growth! Customer acquisition! Leads goals! Increase our traffic! The list goes on.
While the idea of “growth” — and all of the hacks, tips, and tricks that go along with the term — can often feel a bit buzzy and overwhelming, real growth actually is actually the result of well-established processes and an internal emphasis on experimentation and testing.
