The 10 Digital Fundraising KPIs Your Non-Profit Must Track

Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming.

The 10 Digital Fundraising KPIs Your Non-Profit Must Track

Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming.

How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

New copy isn’t better just because it’s new.

You can’t just give your copy a “refresh” or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than the old ones.

How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

New copy isn’t better just because it’s new.

You can’t just give your copy a “refresh” or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than the old ones.

How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

New copy isn’t better just because it’s new.

You can’t just give your copy a “refresh” or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than the old ones.

Will Snapchat Spectacles Be a Money-Maker? [Infographic]

At the dawn of Snapchat’s IPO, the marketing and financial worlds alike are simply buzzing with speculation.

Will it sink or swim? Will it thrive, despite allegedly slowing user growth? And will its public-traded life get off on the right foot — or will it stumble, in a fate similar to social network IPOs past? We know we’ve spent the past several months emphasizing the importance of Snapchat to marketers, and despite these questions, we stand by it. 

Will Snapchat Spectacles Be a Money-Maker? [Infographic]

At the dawn of Snapchat’s IPO, the marketing and financial worlds alike are simply buzzing with speculation.

Will it sink or swim? Will it thrive, despite allegedly slowing user growth? And will its public-traded life get off on the right foot — or will it stumble, in a fate similar to social network IPOs past? We know we’ve spent the past several months emphasizing the importance of Snapchat to marketers, and despite these questions, we stand by it. 

Will Snapchat Spectacles Be a Money-Maker? [Infographic]

At the dawn of Snapchat’s IPO, the marketing and financial worlds alike are simply buzzing with speculation.

Will it sink or swim? Will it thrive, despite allegedly slowing user growth? And will its public-traded life get off on the right foot — or will it stumble, in a fate similar to social network IPOs past? We know we’ve spent the past several months emphasizing the importance of Snapchat to marketers, and despite these questions, we stand by it. 

How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]

If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai

It’s pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticable improvements in customer experience, conversion rates, and ultimately, your sales revenue.

11 Website Page Load Time Statistics [+ How to Increase Conversion Rate]

Page load time is a critical metric that influences your entire site’s performance.