Most conversion rate optimization experts you’ll meet would agree: Copywriting first. Design second.
The idea is that copy (and the message you’re trying to convey through that copy) should dictate design – not the other way around. Now, this is in no way meant to underestimate the importance of design. Design can breathe life into the story the copy is telling, and done properly, great copy plus great design will always outperform great copy alone.
There’s no denying it: Blogging for your business works. According to our 2016 State of Inbound report, B2B marketers who blog receive 67% more leads than those who don’t, and marketers who have prioritized blogging are 13X more likely to enjoy positive ROI.
Blogging is a crucial part of inbound marketing because it allows you to quickly disseminate helpful information to your followers and new site visitors, which, in turn, helps build credibility, SEO juice, and helps you become more of a thought leader in your industry.
There’s no denying it: Blogging for your business works. According to our 2016 State of Inbound report, B2B marketers who blog receive 67% more leads than those who don’t, and marketers who have prioritized blogging are 13X more likely to enjoy positive ROI.
Blogging is a crucial part of inbound marketing because it allows you to quickly disseminate helpful information to your followers and new site visitors, which, in turn, helps build credibility, SEO juice, and helps you become more of a thought leader in your industry.
There’s no denying it: Blogging for your business works. According to our 2016 State of Inbound report, B2B marketers who blog receive 67% more leads than those who don’t, and marketers who have prioritized blogging are 13X more likely to enjoy positive ROI.
Blogging is a crucial part of inbound marketing because it allows you to quickly disseminate helpful information to your followers and new site visitors, which, in turn, helps build credibility, SEO juice, and helps you become more of a thought leader in your industry.