![How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]](https://blog.hubspot.com/hubfs/Wistia_Blog_Header_2.png?t=1490977695579)
Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year.
But is all this video really helping marketers succeed?
![How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]](https://blog.hubspot.com/hubfs/Wistia_Blog_Header_2.png?t=1490641748401)
Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year.
But is all this video really helping marketers succeed?
![How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]](https://blog.hubspot.com/hubfs/Wistia_Blog_Header_2.png?t=1490098872787)
Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year.
But is all this video really helping marketers succeed?
At INBOUND, we launched a major iteration of HubSpot.com. Since then, we’ve been monitoring performance, running experiments, and collecting a substantial amount of data.
We can now confidently say that the results are in, and we have some big learnings to share with you. So let’s get to it.
At INBOUND, we launched a major iteration of HubSpot.com. Since then, we’ve been monitoring performance, running experiments, and collecting a substantial amount of data.
We can now confidently say that the results are in, and we have some big learnings to share with you. So let’s get to it.
At INBOUND, we launched a major iteration of HubSpot.com. Since then, we’ve been monitoring performance, running experiments, and collecting a substantial amount of performance data.
We can now confidently say that the results are in, and we have some big learnings to share with you. So let’s get to it.
The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties.
Today, a clever ad is no longer enough to stir up consumer interest in a brand. It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising.
The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties.
Today, a clever ad is no longer enough to stir up consumer interest in a brand. It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising.
The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties.
Today, a clever ad is no longer enough to stir up consumer interest in a brand. It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising.
![The State of Social Media Demographics: 2017 Benchmarks [Infographic]](https://blog.hubspot.com/hubfs/StateOfSocialMediaDemographics-compressor.jpg?t=1490977695579)
There’s quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency.
At least, that’s what the folks at Nielsen and Google have found in their research.
