It always feels way more intimidating to present your ideas to senior management than it does to share them with peers, wouldn’t you agree? A room full of higher-ups has a completely unique agenda and way of evaluating proposals due to their responsibility for the success of the company — and many of us marketers don’t know how to tailor our presentations to their preferences.
Some people save recipes. I bookmark brand style guides. Not just for reference, but because when they’re done right, they’re ridiculously inspiring.
When it comes to building a memorable brand, it’s all about consistency.
When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away.
In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company — one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what’s happening in the world.
In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company — one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what’s happening in the world.
![How to Plan, Execute & Measure Marketing Experiments as a Growth Strategy [Free Template]](https://blog.hubspot.com/hubfs/marketing-experiments-calendar.jpg?t=1484651410528)
Experimenting with your marketing is critical for success in online marketing these days. Marketing experiments — like testing the copy of an email subject line or different landing page designs — can help you and your team learn quickly what leads to the most email opens or the highest conversion rate. The more you experiment, the faster you’ll learn.
![How to Plan, Execute & Measure Marketing Experiments as a Growth Strategy [Free Template]](https://blog.hubspot.com/hubfs/marketing-experiments-calendar.jpg?t=1484560849667)
Experimenting with your marketing is critical for success in online marketing these days. Marketing experiments — like testing the copy of an email subject line or different landing page designs — can help you and your team learn quickly what leads to the most email opens or the highest conversion rate. The more you experiment, the faster you’ll learn.
Productivity is one of those things that’s too general to master quickly. You might be trying to get more done in a day, procrastinate less, or accomplish a lot with minimal resources. All of those goals fall under the “productivity” umbrella. So how do you prioritize them?
Depending on where you are in your career, and what your goals are for the first quarter, you might have different productivity goals.
Productivity is one of those things that’s too general to master quickly. You might be trying to get more done in a day, procrastinate less, or accomplish a lot with minimal resources. All of those goals fall under the “productivity” umbrella. So how do you prioritize them?
Depending on where you are in your career, and what your goals are for the first quarter, you might have different productivity goals.
It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017.
We have a variety of resources for getting your marketing plan organized for the upcoming year — between the 2017 marketing strategy kit, the social media content calendar, and the blog editorial calendar, we’ve got your content marketing strategy covered.
