You’re Not The Hero — Your Customer Is

April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has 2M downloads). 

You’re Not The Hero — Your Customer Is

April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has 2M downloads). 

Top 7 use cases for AI personalization in marketing

As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly.

Top 5 Use Cases for AI Personalization in Marketing

It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself.

Relationship Cultivation Strategies: 3 Ways to Build Event Connections

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Relationship Cultivation Strategies: 3 Ways to Build Event Connections

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

The First 5 Things I’d Do if I Were Starting My Business Over Today

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

The First 5 Things I’d Do if I Were Starting My Business Over Today

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Zapier’s Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He’s All-In on Influencer Marketing

Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads.

B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking

Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations.