3 Point-of-Need Advertising Opportunities — and How to Tap Into Them

Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities.

3 Point-of-Need Advertising Opportunities — and How to Tap Into Them

Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities.

How Newsletters Make Money

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs.

Summary

  • Great Margins: Newsletters are a simple yet profitable business (e.g., Ben Thompson’s Stratechery is estimated to gross between $6-7m.)
  • Ads or Subs: Core newsletter business models include ad-supported (The Skimm, Morning Brew) and subscription-based (Stratechery, 2PM)
  • Newsletter Media Firms Hitting 9-Figure Valuation: Notable media companies built through newsletter have hit multi-million dollar valuations. (The Athletic was acquired by the NYT for $550m.)
  • Multiple Business Lines: Media firms that begin as a newsletter can extend into other offerings (e.g., premium research, e-commerce, community forums, networking tools, podcasts)
  • Secret Sauce: Newsletters have a number of strengths vs. traditional media including a direct relationship with end users, higher engagement, and lean operating costs
  • What’s Next: Opportunities include B2B content niches and tools that provide curation (bundling) or paywall services

Boost Opens & CTRs with HubSpot’s Free Email Marketing Software

Bob Pittman—the creator of MTV, former CEO of Six Flags, Time Warner, AOL, and Century 21 Real Estate, and now current CEO of iHeartMedia—has had a hell of a career.

How Newsletters Make Money

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs.

Summary

  • Great Margins: Newsletters are a simple yet profitable business (e.g., Ben Thompson’s Stratechery is estimated to gross between $6-7m.)
  • Ads or Subs: Core newsletter business models include ad-supported (The Skimm, Morning Brew) and subscription-based (Stratechery, 2PM)
  • Newsletter Media Firms Hitting 9-Figure Valuation: Notable media companies built through newsletter have hit multi-million dollar valuations. (The Athletic was acquired by the NYT for $550m.)
  • Multiple Business Lines: Media firms that begin as a newsletter can extend into other offerings (e.g., premium research, e-commerce, community forums, networking tools, podcasts)
  • Secret Sauce: Newsletters have a number of strengths vs. traditional media including a direct relationship with end users, higher engagement, and lean operating costs
  • What’s Next: Opportunities include B2B content niches and tools that provide curation (bundling) or paywall services

Boost Opens & CTRs with HubSpot’s Free Email Marketing Software

Bob Pittman—the creator of MTV, former CEO of Six Flags, Time Warner, AOL, and Century 21 Real Estate, and now current CEO of iHeartMedia—has had a hell of a career.

The Best AI Recruiting Tools in 2024

Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale.

The Best AI Recruiting Tools in 2024

Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale.

Marketing Budget Approval: How to Get Yours Greenlit, According to Marketing Experts & Data

Securing approval for a marketing budget is often tough, especially in times of economic uncertainty.

Marketing Budget Approval: How to Get Yours Greenlit, According to Marketing Experts & Data

Securing approval for a marketing budget is often tough, especially in times of economic uncertainty.

Why your startup needs a content strategy (& how to build one that scales)

A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this lesson the hard way when managing my first startup blog.

Six Steps to Acing Your Startup’s Content Strategy

Kris Hughes is a content strategy and storytelling wizard. He: