Have you ever sat in a meeting and been asked, “Well, how much is that [insert necessary marketing tool or program to grow business] going to cost?”
Those who run the budget at companies must ensure return on investment from every activity that they put dollars behind — otherwise you wouldn’t have resources to do your job. Trouble is, solidifying those resources and proving they’ll be worth the investment can definitely be a challenge.
Sometimes we ask our marketing teams to be superhuman. As hard as they work, there are practical limits to human capacity. They can only follow up with so many leads. It’s easier for them to achieve superhuman status when they get a little help – like marketing automation.
Sometimes we ask our marketing teams to be superhuman. As hard as they work, there are practical limits to human capacity. They can only follow up with so many leads. It’s easier for them to achieve superhuman status when they get a little help – like marketing automation.
Between photos of beautiful dinners created with the help of meal delivery services to videos featuring the “unboxing” of a new mobile phone, people love to share their experiences with brands on social media.
This type of content is known as user-generated content (UGC), which is produced by actual product users through their own publishing and social media platforms.
Between photos of beautiful dinners created with the help of meal delivery services to videos featuring the “unboxing” of a new mobile phone, people love to share their experiences with brands on social media.
This type of content is known as user-generated content (UGC), which is produced by actual product users through their own publishing and social media platforms.
Despite what you might have come to beleive after sorting through the internet’s seemingly bottomless slew of articles on the subject, emotional intelligence is more than just a buzzword.
The ability to empathize with others, build lasting relationships, and manage emotions in a healthy way has been proven time and time again to be one of the biggest indicators of workplace and interpersonal success.
Emotional intelligence is more than just a buzzword.
The ability to emphasize with others, build lasting relationships, and manage emotions in a healthy way has been proven time and time again to be one of the biggest indicators of workplace and interpersonal success.
Here at HubSpot, we spend a lot of time thinking about the future of content. We ask questions like, “Which will come out on top — augmented reality or virtual reality?” and “Will AI take over our blog?”
And, in a stroke of paranoia brought on by the 1960 film The Time Machine, I often ask myself, “Will people still read?”
We demand a lot from logos.
For most marketers, trying to organize and analyze spreadsheets in Microsoft Excel can feel like walking into a brick wall repeatedly if you’e unfamiliar with Excel formulas. You’re manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, “There has to be a better way to do this.”
