Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to capture consumer interest.
Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for sale in the world — it’s staggering.
Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for sale in the world — it’s staggering.
Pay-per-click (or PPC) marketing can feel like a daunting task. From creating ads to monitoring performance and understanding bidding strategies, there’s a lot to take in. But PPC keyword research is an often under-appreciated, yet necessary, component of search engine marketing.
Pay-per-click (or PPC) marketing can feel like a daunting task. From creating ads to monitoring performance and understanding bidding strategies, there’s a lot to take in. But PPC keyword research is an often under-appreciated, yet necessary, component of search engine marketing.
Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king.
Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king.
If you network a lot, you likely have dozens of business cards in different bags, pockets, and wallets. But when you’re looking for something about the same size and thickness as a business card?
It becomes clear how alike most business cards have come to look.
If you network a lot, you likely have dozens of business cards in different bags, pockets, and wallets. But when you’re looking for something about the same size and thickness as a business card?
It becomes clear how alike most business cards have come to look.
It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic happen through it all.
