At the beginning of my marketing career, I was hit with a bunch of acronyms that sounded more like dog names than business terms: ROI, ROA, ROAS… 🥲I could even imagine fluffy Chow Chow named “ROAS” chasing after a Shih Tzu named “ROI.”
“Take this pill, and watch your migraine disappear in ten minutes!”
“Take this pill, and watch your migraine disappear in ten minutes!”
As a marketer, I’ve created a lot of digital graphics throughout my career. However, it wasn’t until recently that I started looking into creating GIFs. For some reason, I’d always assumed creating custom animated graphics would be a time-consuming process that required a skill set I simply didn’t have.
As a marketer, I’ve created a lot of digital graphics throughout my career. However, it wasn’t until recently that I started looking into creating GIFs. For some reason, I’d always assumed creating custom animated graphics would be a time-consuming process that required a skill set I simply didn’t have.
Free and paid tools for small businesses save time, streamline operations, and, importantly, save money.
From my experience running a small business, I know it doesn’t always feel productive to invest time and money into a new tool, but the advantages far outweigh the disadvantages.
Free and paid tools for small businesses save time, streamline operations, and, importantly, save money.
From my experience running a small business, I know it doesn’t always feel productive to invest time and money into a new tool, but the advantages far outweigh the disadvantages.
Even the most creative people know the most innovative projects get done when you work as a team. However, working as a team can be difficult without the right tools to streamline and organize your workflows while keeping everyone informed.
No matter what type of business I’ve worked for over the years, my team has always stressed the importance of a marketing calendar — and then never made one.
A marketing calendar is essential to keeping a team organized and productive, but creating and maintaining one can be intimidating without the right guidance. So, if you’re reading this hanging your head in shame, don’t worry; this is a safe space. And today, we’re breaking the cycle.
Let’s unpack how to create a marketing calendar you’ll actually use.
I’m an inclusive marketing consultant and the founder of Thompson Media Group. A former client of mine recently forwarded me an email he’d received from a market insights company he’s subscribed to. The insights the company had included in this particular email was about “The Top 5 Ranked TV Sitcoms in U.S. History” according to consumers. My client’s message to me was one of disbelief at the results, writing, “According to who?”. He couldn’t believe a representative base of respondents came up with the very homogenous top 5 list.
