When Dharmesh Shah and I started HubSpot 10 years ago, we had a clear goal: We wanted to make it easier for marketers to adapt to a changing world. Inbound marketing was the vehicle, and our mission was to bring all the tools you need to attract, convert, and close new customers together in one place.
But here’s the thing — change is constant when it comes to people.
Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have went about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content.
Professional services firms rely upon a variety of marketing channels to gather leads, attract new clients, and encourage other professionals to refer their firm. Many see event sponsorships and the networking functions associated with them as effective ways to build visibility for their firms, score face time with key individuals who influence prospects, and win referrals.
They couldn’t be more wrong.
If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty?
To be honest, I’ve lost count … and I know I’m not alone.
Email marketers have a lot to compete with in their subscribers’ inboxes.
You have traffic and lead generation campaigns that are filling up your database. Your cup runneth over. It’s time to make sure that your best prospects aren’t the ones falling by the wayside. You need a lead nurturing program that helps you identify the prospects who best fill your ideal student persona and focus your efforts on them.
You have traffic and lead generation campaigns that are filling up your database. Your cup runneth over. It’s time to make sure that your best prospects aren’t the ones falling by the wayside. You need a lead nurturing program that helps you identify the prospects who best fill your ideal student persona and focus your efforts on them.
![16 Stats That Prove the Importance of Local SEO [Infographic]](https://blog.hubspot.com/hubfs/local-seo-stats.jpg?t=1478663201052)
When you’re looking for a local business that’ll fix your favorite pair of shoes, sell you the book your friend recommended, or bake a spaceship-themed cake for your kid’s birthday — how do you find it?
You pull up your favorite search engine for a little online research, of course.
![16 Stats That Prove the Importance of Local SEO [Infographic]](https://blog.hubspot.com/hubfs/local-seo-stats.jpg?t=1478605702625)
When you’re looking for a local business that’ll fix your favorite pair of shoes, sell you the book your friend recommended, or bake a spaceship-themed cake for your kid’s birthday — how do you find it?
You pull up your favorite search engine for a little online research, of course.
The advertising industry has a major morale problem, and it’s not going to go away on its own.
Campaign US recently conducted the Second Annual Morale Survey for 2016, and their findings reveal a staggering decline in overall morale among agency employees. Along with slipping morale, the study also uncovered a troubling host of symptomatic issues, such as talent retention and a decline in employee performance.
The advertising industry has a major morale problem, and it’s not going to go away on its own.
Campaign US recently conducted the Second Annual Morale Survey for 2016, and their findings reveal a staggering decline in overall morale among agency employees. Along with slipping morale, the study also uncovered a troubling host of symptomatic issues, such as talent retention and a decline in employee performance.
