If you’re growing a company, chances are you’re challenged with choosing the right tools to help you grow.
Both at HubSpot and at other businesses I’ve helped advise, I’ve seen marketing and sales teams experiment with all sorts of different tools they’ve hoped would drive growth. Some of these tools did help the team grow. Others slowed growth down or blocked it altogether.
According to 2016 data from Econsultancy, only 22% of businesses are satisfied with their lead to customer conversion rates.
That’s bad news for a marketing agencies with retainer clients. How many times has your agency generated the agreed amount of high quality leads, but still lost clients because the client’s sales team didn’t close those leads?
When Dharmesh Shah and I started HubSpot 10 years ago, we had a clear goal: We wanted to make it easier for marketers to adapt to a changing world. Inbound marketing was the vehicle, and our mission was to bring all the tools you need to attract, convert, and close new customers together in one place.
But here’s the thing — change is constant when it comes to people.
Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have went about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content.
Professional services firms rely upon a variety of marketing channels to gather leads, attract new clients, and encourage other professionals to refer their firm. Many see event sponsorships and the networking functions associated with them as effective ways to build visibility for their firms, score face time with key individuals who influence prospects, and win referrals.
They couldn’t be more wrong.
If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty?
To be honest, I’ve lost count … and I know I’m not alone.
Email marketers have a lot to compete with in their subscribers’ inboxes.
You have traffic and lead generation campaigns that are filling up your database. Your cup runneth over. It’s time to make sure that your best prospects aren’t the ones falling by the wayside. You need a lead nurturing program that helps you identify the prospects who best fill your ideal student persona and focus your efforts on them.
You have traffic and lead generation campaigns that are filling up your database. Your cup runneth over. It’s time to make sure that your best prospects aren’t the ones falling by the wayside. You need a lead nurturing program that helps you identify the prospects who best fill your ideal student persona and focus your efforts on them.
![16 Stats That Prove the Importance of Local SEO [Infographic]](https://blog.hubspot.com/hubfs/local-seo-stats.jpg?t=1478663201052)
When you’re looking for a local business that’ll fix your favorite pair of shoes, sell you the book your friend recommended, or bake a spaceship-themed cake for your kid’s birthday — how do you find it?
You pull up your favorite search engine for a little online research, of course.
![16 Stats That Prove the Importance of Local SEO [Infographic]](https://blog.hubspot.com/hubfs/local-seo-stats.jpg?t=1478605702625)
When you’re looking for a local business that’ll fix your favorite pair of shoes, sell you the book your friend recommended, or bake a spaceship-themed cake for your kid’s birthday — how do you find it?
You pull up your favorite search engine for a little online research, of course.
