In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture.
But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right?
In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture.
But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right?
![Are You a Good Boss? [Flowchart]](https://blog.hubspot.com/hubfs/are_you_a_good_boss.png?t=1478663201052)
Earlier this year, I wrote about a little thing called “imposter syndrome.” It refers to the feeling we get when, no matter how much we’ve achieved, we feel like we don’t belong or don’t deserve to be in a position of leadership.
About 70% of us will experience it at some point, especially the bosses among us. No wonder why so many of us constantly ask if we stack up. And how do you measure that, anyway?
For schools, having a great website is no longer an added bonus. Parents and students alike make decisions online, and your website has a great deal to do with that process.
![Are You a Good Boss? [Flowchart]](https://blog.hubspot.com/hubfs/are_you_a_good_boss.png?t=1478075630948)
Earlier this year, I wrote about a little thing called “imposter syndrome.” It refers to the feeling we get when, no matter how much we’ve achieved, we feel like we don’t belong or don’t deserve to be in a position of leadership.
About 70% of us will experience it at some point, especially the bosses among us. No wonder why so many of us constantly ask if we stack up. And how do you measure that, anyway?
For schools, having a great website is no longer an added bonus. Parents and students alike make decisions online, and your website has a great deal to do with that process.
![Are You a Good Boss? [Flowchart]](http://cdn2.hubspot.net/hubfs/53/are_you_a_good_boss.png)
Earlier this year, I wrote about a little thing called “imposter syndrome.” It refers to the feeling we get when, no matter how much we’ve achieved, we feel like we don’t belong or don’t deserve to be in a position of leadership.
About 70% of us will experience it at some point, especially the bosses among us. No wonder why so many of us constantly ask if we stack up. And how do you measure that, anyway?
Back when Sean Ellis first coined the term “growth hacking” in 2010, many marketers were skeptical about whether or not it was just a passing fad. A few years down the line, growth hacking tools, tactics, and strategies have proven hugely successful for both big name brands and unknown startups.
But what exactly is growth hacking, and how is it different from regular marketing?
Back when Sean Ellis first coined the term “growth hacking” in 2010, many marketers were skeptical about whether or not it was just a passing fad. A few years down the line, growth hacking tools, tactics, and strategies have proven hugely successful for both big name brands and unknown startups.
But what exactly is growth hacking, and how is it different from regular marketing?
Human beings consistently struggle with perfectionism — the idea that everything we do has to be right on the first try, or else we have failed.
Consciously, we know better. We realize that perfectionism causes more problems than it solves. Even so, creative professionals still have trouble putting “good enough” into practice.
